Dukang Soullink মদৰ পেকেজিং by Wei Li is a highly esteemed winner of the very prestigious 2026 A' Design Award ব্ৰঞ্জ বঁটা in পেকেজিং ডিজাইন Competition Category.
ব্ৰঞ্জপেকেজিং· 2026
Dukang Soullink মদৰ পেকেজিং
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award ব্ৰঞ্জ বঁটা Winner in পেকেজিং Category
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- Verified Award Winner
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The Design
About Dukang Soullink মদৰ পেকেজিং
ডুকাং ছ'ললিংক হৈছে যমজ-বটলৰ মদৰ উপহাৰ ছেটৰ বাবে এক পেকেজিং ডিজাইন। এই ছেটত ৩২২ আৰু ২৫৮ মিলিলিটাৰৰ দুটা বটলত ৫৮০ মিলিলিটাৰ বাইজিউ থাকে, যাৰ এলকহলৰ পৰিমাণ ৫২ শতাংশ। উপহাৰৰ বাকচটোৰ জোখ ১২৫ x ৯৬ x ১৬০ মিলিমিটাৰ। স্ফটিক-বয়নযুক্ত বটলবোৰত শব্দ তৰংগৰ ঢৌ খোদিত কৰা হৈছে, আৰু দুটা বটল কাষে কাষে ৰাখিলে এটা সম্পূৰ্ণ আৰ্হি গঠন হয়। বাকচৰ ভিতৰত থকা ছিলিকন পেডে আঘাত শোষণ কৰে। এই ডিজাইনে ঘনিষ্ঠ বন্ধুত্বৰ বিষয়বস্তুক সামাজিক মদ্যপান আৰু উপহাৰ দিয়াৰ বাবে এক দৃশ্যমান ভাষালৈ ৰূপান্তৰিত কৰে।
The Recognition
About the A' Design Award ব্ৰঞ্জ বঁটা
Dukang Soullink মদৰ পেকেজিং A' Design Award ব্ৰঞ্জ বঁটাৰ বিজয়ী, যি সৃজনশীলতা, উদ্ভাৱনী প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিত স্বতন্ত্ৰ অসামান্য ডিজাইনক প্ৰদত্ত এক উচ্চ সন্মানজনক স্বীকৃতি। ব্ৰঞ্জ বিজয়ীসকল যথেষ্ট দক্ষ আৰু চমকপ্ৰদভাৱে সৃজনশীল শিল্পকৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ বিপুল অভিজ্ঞতা, কল্পনাশক্তি আৰু উপস্থিত বুদ্ধিৰ প্ৰমাণ দিয়ে। Dukang Soullink মদৰ পেকেজিং এক অতি সমাদৃত, প্ৰশংসিত আৰু প্ৰিয় বস্তু হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু উদ্ভাৱনী। A' Design Award ব্ৰঞ্জ বঁটা জয় কৰা এই ডিজাইনে শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ শ্ৰেষ্ঠ অনুশীলন অন্তৰ্ভুক্ত কৰে আৰু খুঁটিনাটিৰ প্ৰতি মনোযোগৰ বাবে চমৎকাৰ। Dukang Soullink মদৰ পেকেজিং প্ৰয়োজন চমৎকাৰভাৱে পূৰণ কৰে, আকাংক্ষা চুই যায়, অনুভূতি মুগ্ধ কৰে আৰু কৌতূহল জগায়।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
- Dimensions & Packaging
- Width 125mm x Depth 96mm x Height 160mm
- Tags
- Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
- Production Technology
- Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process. - Design Challenge
- Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords. - Research
- Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
- Inspiration
- The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
- Project Duration
- 2025-07-01
- Operation Flow
- 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
- Team Members
- Liu Xinhui, Dong Jinghong, Li Wei
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