Propeller লেবেল

Press Kit

Unique Properties

Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.

Dimensions & Packaging

Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.

Tags

Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata

Production Technology

Flexo printing, cold foil, glossy and matt varnish, embossing.

Design Challenge

To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.

Research

Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.

Inspiration

Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.

Project Duration

Started in 2013, the collection will be expanded with other beverages.

Operation Flow

The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.

Image Credits

Edgaras Marozas