Fashion Launderette ইনষ্টলেচন স্পেচ by Hong Kong Trade Development Council

Fashion Launderette ইনষ্টলেচন স্পেচ by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award ব্ৰঞ্জ বঁটা in ইভেণ্ট আৰু হেপেনিং ডিজাইন Competition Category.

ব্ৰঞ্জইভেণ্ট· 2020

Fashion Launderette ইনষ্টলেচন স্পেচ

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award ব্ৰঞ্জ বঁটা Winner in ইভেণ্ট Category

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Verified Award Winner
Verify Award Status for #90189

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fashion Launderette ইনষ্টলেচন স্পেচ

ফেশ্বন লণ্ড্ৰেট হ'ল হং কং'ত অনুষ্ঠিত এক ফেশ্বন ব্যৱসায়িক মেলাৰ বাবে সৃষ্টি কৰা থিমযুক্ত ইনষ্টলেচন স্পেচৰ এটা সংহতি। এই ডিজাইনে তিনিটা ক্ষেত্ৰ সামৰি লৈছে: মূল ফৱাৰত এক স্বাগতম ইনষ্টলেচন, প্ৰদৰ্শনী হলৰ বাবে এক প্ৰৱেশদ্বাৰ ট্ৰীটমেণ্ট, আৰু ফেশ্বন শ্ব', ছেমিনাৰ আৰু সংবৰ্ধনাৰ বাবে ৩৫০ বৰ্গমিটাৰ বহল বহুমুখী স্পেচ। এই থিমটো ১৯৮০ৰ দশকৰ লণ্ড্ৰোমেট (কাপোৰ ধোৱা) অন্দৰমহলৰ পৰা অনুপ্ৰাণিত। সজ্জাকাৰী দেৱালসমূহ পুনৰ ব্যৱহাৰযোগ্য এলুমিনিয়াম চিষ্টেমেৰে নিৰ্মাণ কৰা হৈছে আৰু ভিনাইল গ্ৰাফিক্সেৰে আৱৰণ কৰা হৈছে, আনহাতে প্ৰিণ্ট কৰা প্লাইউডেৰে ৱাশ্বিং মেচিনৰ সন্মুখভাগ (ফেছাড) নিৰ্মাণ কৰা হৈছে। ৰংবোৰ ঋতুভিত্তিক ফেশ্বন ট্ৰেণ্ড পূৰ্বাভাসৰ অনুসৰণত নিৰ্বাচন কৰা হৈছে।

The Recognition

About the A' Design Award ব্ৰঞ্জ বঁটা

Fashion Launderette ইনষ্টলেচন স্পেচ A' Design Award ব্ৰঞ্জ বঁটাৰ বিজয়ী, যি সৃজনশীলতা, উদ্ভাৱনী প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিত স্বতন্ত্ৰ অসামান্য ডিজাইনক প্ৰদত্ত এক উচ্চ সন্মানজনক স্বীকৃতি। ব্ৰঞ্জ বিজয়ীসকল যথেষ্ট দক্ষ আৰু চমকপ্ৰদভাৱে সৃজনশীল শিল্পকৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ বিপুল অভিজ্ঞতা, কল্পনাশক্তি আৰু উপস্থিত বুদ্ধিৰ প্ৰমাণ দিয়ে। Fashion Launderette ইনষ্টলেচন স্পেচ এক অতি সমাদৃত, প্ৰশংসিত আৰু প্ৰিয় বস্তু হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু উদ্ভাৱনী। A' Design Award ব্ৰঞ্জ বঁটা জয় কৰা এই ডিজাইনে শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ শ্ৰেষ্ঠ অনুশীলন অন্তৰ্ভুক্ত কৰে আৰু খুঁটিনাটিৰ প্ৰতি মনোযোগৰ বাবে চমৎকাৰ। Fashion Launderette ইনষ্টলেচন স্পেচ প্ৰয়োজন চমৎকাৰভাৱে পূৰণ কৰে, আকাংক্ষা চুই যায়, অনুভূতি মুগ্ধ কৰে আৰু কৌতূহল জগায়।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Dimensions & Packaging: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Tags: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Production Technology: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Design Challenge: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Research: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inspiration: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Operation Flow: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.