Modern Odyssey প্ৰদৰ্শনী সংস্থাপন by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award ব্ৰঞ্জ বঁটা in আভ্যন্তৰীণ স্থান আৰু প্ৰদৰ্শনী ডিজাইন Competition Category.
ব্ৰঞ্জইণ্টিৰিয়ৰ· 2020
Modern Odyssey প্ৰদৰ্শনী সংস্থাপন
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
A' Design Award ব্ৰঞ্জ বঁটা Winner in ইণ্টিৰিয়ৰ Category
Verified Award Winner
Verify Award Status for #90569The Design
About Modern Odyssey প্ৰদৰ্শনী সংস্থাপন
আধুনিক অডিছি হং কং-ৰ এক অলংকাৰ ব্যৱসায়িক মেলাৰ ফয়ে আৰু হলৰ প্ৰৱেশদ্বাৰবোৰৰ বাবে ডিজাইন কৰা প্ৰদৰ্শনী সংস্থাপনসমূহৰ এক সংহতি। ইয়াৰ থীমটো প্ৰাচীন গ্ৰীক পুৰাণৰ পৰা আহৰণ কৰা হৈছে, আৰু প্ৰতিটো সংস্থাপনে জিউছ, পোছাইডন, হেৰা, এপ'লো, আৰ্টেমিছ অথবা এথেনাৰ দৰে এজন এজন দেৱতাক প্ৰতিনিধিত্ব কৰে। প্ৰত্যক্ষ চিত্ৰায়ণৰ পৰিবৰ্তে ৰূপক ইংগিতসমূহ ব্যৱহাৰ কৰা হৈছে। দেৱাল আৰু স্তম্ভবোৰ পাতল ধাতুৰ ফ্ৰেমেৰে নিৰ্মিত, যিবোৰত অৰ্ধ-স্বচ্ছ গ্ৰাফিক জালি আৱৰি দিয়া হৈছে আৰু পিছফালৰ পৰা পোহৰ দিয়া হৈছে। বিশেষভাৱে সাজি উলিওৱা সঁজুলি, পোহৰ ব্যৱস্থা আৰু শব্দই প্ৰতিখন স্থানক সম্পূৰ্ণ কৰি তোলে। পাতল গঠন প্ৰণালীটোৰ বাবে মাত্ৰ তিনি দিনতে সংযোজন কৰিব পৰা যায়।
The Recognition
About the A' Design Award ব্ৰঞ্জ বঁটা
Modern Odyssey প্ৰদৰ্শনী সংস্থাপন A' Design Award ব্ৰঞ্জ বঁটাৰ বিজয়ী, যি সৃজনশীলতা, উদ্ভাৱনী প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিত স্বতন্ত্ৰ অসামান্য ডিজাইনক প্ৰদত্ত এক উচ্চ সন্মানজনক স্বীকৃতি। ব্ৰঞ্জ বিজয়ীসকল যথেষ্ট দক্ষ আৰু চমকপ্ৰদভাৱে সৃজনশীল শিল্পকৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ বিপুল অভিজ্ঞতা, কল্পনাশক্তি আৰু উপস্থিত বুদ্ধিৰ প্ৰমাণ দিয়ে। Modern Odyssey প্ৰদৰ্শনী সংস্থাপন এক অতি সমাদৃত, প্ৰশংসিত আৰু প্ৰিয় বস্তু হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু উদ্ভাৱনী। A' Design Award ব্ৰঞ্জ বঁটা জয় কৰা এই ডিজাইনে শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ শ্ৰেষ্ঠ অনুশীলন অন্তৰ্ভুক্ত কৰে আৰু খুঁটিনাটিৰ প্ৰতি মনোযোগৰ বাবে চমৎকাৰ। Modern Odyssey প্ৰদৰ্শনী সংস্থাপন প্ৰয়োজন চমৎকাৰভাৱে পূৰণ কৰে, আকাংক্ষা চুই যায়, অনুভূতি মুগ্ধ কৰে আৰু কৌতূহল জগায়।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
- Dimensions & Packaging
- The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
- Tags
- Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
- Production Technology
- All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
- Design Challenge
- Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
- Research
- The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
- Inspiration
- Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
- Project Duration
- The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
- Operation Flow
- The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.
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