Feira do Alvarinho বিজ্ঞাপন অভিযান by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award ৰৌপ্য বঁটা in বিজ্ঞাপন, মাৰ্কেটিং আৰু যোগাযোগ ডিজাইন Competition Category.
ৰৌপ্যবিজ্ঞাপন· 2020
Feira do Alvarinho বিজ্ঞাপন অভিযান
by Fabio Alves
Client: MarkaBranka
A' Design Award ৰৌপ্য বঁটা Winner in বিজ্ঞাপন Category
Verified Award Winner
Verify Award Status for #91133The Design
About Feira do Alvarinho বিজ্ঞাপন অভিযান
ফেইৰা ডু আলভাৰিন্যো হৈছে পৰ্তুগালৰ মনকাওত অনুষ্ঠিত হোৱা এক বাৰ্ষিক দ্ৰাক্ষাসুৰা উৎসৱ। এই অনুষ্ঠানটো প্ৰচাৰ কৰিবলৈ এক প্ৰাচীন আৰু কাল্পনিক ৰাজ্যৰ সৃষ্টি কৰা হৈছিল। নিজস্ৱ নাম আৰু সভ্যতাৰে সৈতে, আলভাৰিন্যো ৰাজ্য নামেৰে নামকৰণ কৰা এই ৰাজ্যখন মনকাওৰ প্ৰকৃত ইতিহাস, স্থান, প্ৰতীকী ব্যক্তি আৰু কিংবদন্তীৰ দ্বাৰা অনুপ্ৰাণিত আছিল, কাৰণ মনকাও আলভাৰিন্যো দ্ৰাক্ষাসুৰাৰ জন্মভূমি হিচাপে পৰিচিত। এই প্ৰকল্পৰ আটাইতকৈ ডাঙৰ প্ৰত্যাহ্বান আছিল অঞ্চলটোৰ প্ৰকৃত কাহিনীক চৰিত্ৰ ডিজাইনলৈ স্থানান্তৰিত কৰা।
The Recognition
About the A' Design Award ৰৌপ্য বঁটা
Feira do Alvarinho বিজ্ঞাপন অভিযান A' Design Award ৰৌপ্য বঁটাৰ বিজয়ী, যি সৰ্বোচ্চ মানৰ, অপূৰ্ব সুন্দৰ আৰু চমকপ্ৰদ ডিজাইনক প্ৰদত্ত এক অসাধাৰণ সন্মানজনক স্বীকৃতি। ৰৌপ্য বিজয়ীসকল অতি উজ্জ্বল আৰু অসামান্য সৃজনশীল কৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ অসাধাৰণ দক্ষতা, প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিৰ পৰিচয় দিয়ে। Feira do Alvarinho বিজ্ঞাপন অভিযান এক চমৎকাৰ, প্ৰদৰ্শনযোগ্য কৰ্ম হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু গভীৰভাৱে উদ্ভাৱনী। A' Design Award ৰৌপ্য বঁটা জয় কৰা এই ডিজাইন এক অতি উল্লেখযোগ্য, প্ৰশংসিত উদ্ভাৱন, যিয়ে উপকাৰ কৰে আৰু শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ সীমানা প্ৰসাৰিত কৰে। Feira do Alvarinho বিজ্ঞাপন অভিযান এক এনে সৃষ্টি, যাক বহুতে ঈৰ্ষা কৰে, যিয়ে আকাংক্ষা জগায়, ইতিবাচক অনুভূতি আনে আৰু বিস্ময় আৰু মুগ্ধতাৰ স্ফুলিংগ জ্বলায়।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Dimensions & Packaging
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Tags
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
- Production Technology
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Design Challenge
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Research
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Inspiration
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Project Duration
- From February to July 2019, in Moncao, Portugal.
- Operation Flow
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Team Members
- Fabio Alves
Marcio da Rocha
Rafael Pereira - Image Credits
- MarkaBranka, 2019
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