Family Joy ৱাইন পেকেজিং

Press Kit

Unique Properties

The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.

Dimensions & Packaging

383.5×115×374mm

Tags

Family，Happy，Reunion

Production Technology

Pit paper printing, bronzing.

Design Challenge

Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.

Research

A package design that attracts and impresses consumers can boost product sales.

Inspiration

This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.

Project Duration

The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.

Image Credits

Xu Shihan,2019