HEMA Alliance Korporativ İdentifikasiya by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünc Mükafatı in Qrafika, İllüstrasiya və Vizual Kommunikasiya Dizaynı Competition Category.
BürüncQrafika· 2020
HEMA Alliance Korporativ İdentifikasiya
Client: Pedro Panetto
A' Design Award Bürünc Mükafatı Winner in Qrafika Category
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- Verified Award Winner
- Verify Award Status for #100934
The Design
About HEMA Alliance Korporativ İdentifikasiya
Kitab Mətni: HEMA Alliance, Tarixi Avropa Döyüş Sənətləri ilə məşğul olan təcrübəçiləri dəstəkləyən bir assosiasiya üçün yaradılmış korporativ identifikasiyadır. İdentifikasiya, dörd vizual düzülüşdə göstərilən 40 qılınc dizaynından formalaşan simvolun 160 variasiyasını əhatə edir. Hər bir qılınc real tarixi modelin proporsiyalarına əsaslanır. Hərflər, boşluqlar və simvol diaqramı Qızıl Nisbətə əsaslanır ki, bu da hər variasiyanın ardıcıllığını qoruyur. Hər bir təcrübəçi öz üstünlük verdiyi məşq üslubuna və silaha uyğun variasiyanı seçə bilər.
The Recognition
About the A' Design Award Bürünc Mükafatı
HEMA Alliance Korporativ İdentifikasiya A' Design Award Bürünc Mükafatının qalibidir; bu, yaradıcılıq, ixtiraçılıq və zəka ilə seçilən görkəmli dizaynlara verilən yüksək nüfuzlu tanınmadır. Bürünc qaliblər dizaynerlərinin geniş təcrübəsini, təxəyyülünü və tapqırlığını təsdiq edən, bol məharətli və çarpıcı dərəcədə yaradıcı əsərlərdir. Gözlənilir ki, HEMA Alliance Korporativ İdentifikasiya yüksək qiymətləndirilən, heyran olunan və əzizlənən, diqqətəlayiq dərəcədə peşəkar və yenilikçi əşya olacaq. A' Design Award Bürünc Mükafatını qazanmış bu dizayn sənətdə, elmdə, dizaynda və texnologiyada ən yaxşı təcrübələri özündə birləşdirir və detallara diqqətinə görə əladır. HEMA Alliance Korporativ İdentifikasiya ehtiyacları gözəl şəkildə ödəyir, istəklərə toxunur, duyğuları ovsunlayır və marağı cəlb edir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
- Dimensions & Packaging
- Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
- Tags
- Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
- Production Technology
- The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
- Design Challenge
- The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand. - Research
- It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
- Inspiration
- The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
- Operation Flow
- Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
- Team Members
- Pedro Panetto.
Francesco Brugnera Teixeira.
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