Kuniichi Qida Paketi by Katsunari Shishido

Kuniichi Qida Paketi by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award Qızıl Mükafatı in Qablaşdırma Dizaynı Competition Category.

QızılQablaşdırma· 2020

Kuniichi Qida Paketi

by Katsunari Shishido

Client: Cocodoru

A' Design Award Qızıl Mükafatı Winner in Qablaşdırma Category

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Verified Award Winner

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Colors

The Design

About Kuniichi Qida Paketi

Ənənəvi Yapon konservi Tsukudani dünyada məşhur deyil. Müxtəlif dəniz məhsulları və quru maddələrini özündə birləşdirən soya sousuna əsaslanan güveç. Yeni paketə ənənəvi Yapon naxışlarını modernləşdirmək və tərkib hissələrinin xüsusiyyətlərini ifadə etmək üçün hazırlanmış doqquz etiket daxildir. Yeni marka loqotipi bu ənənəni növbəti 100 il ərzində davam etdirmək ümidi ilə hazırlanmışdır.

The Recognition

About the A' Design Award Qızıl Mükafatı

Kuniichi Qida Paketi A' Design Award Qızıl Mükafatının qalibidir; bu, birinci dərəcəli, möhtəşəm və görkəmli dizaynlara verilən son dərəcə nüfuzlu tanınmadır. Qızıl qaliblər dizaynerlərinin dahiliyini, müdrikliyini və məharətini əks etdirən son dərəcə yenilikçi, baxışlı və parıltısı göz qamaşdıran yaradıcılıq nümunələridir. Gözlənilir ki, Kuniichi Qida Paketi misilsiz dəyər təqdim edən, çox tərif olunan, tendensiya yaradan və monumental ixtira olacaq. A' Design Award Qızıl Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən və böyük fayda verən möhtəşəm, hörmət edilən layihədir. Kuniichi Qida Paketi güclü istək hissləri yaradır, ehtiras oyadır, yaradıcılığı həvəsləndirir və bizi heyran edir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.