2030 Messaging Gift Hədiyyə Kartı by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Dəmir Mükafatı in Hədiyyəlik Əşyalar Dizaynı Competition Category.
DəmirHədiyyəlik Əşyalar· 2020
2030 Messaging Gift Hədiyyə Kartı
by Tist
Client: Tist
A' Design Award Dəmir Mükafatı Winner in Hədiyyəlik Əşyalar Category
Verified Award Winner
Verify Award Status for #102099The Design
About 2030 Messaging Gift Hədiyyə Kartı
2030 Messaging Gift iyirmi və otuz yaşlı istehlakçılar üçün hazırlanmış hədiyyə kartları seriyasıdır. Kartlar qlobal həyat tərzi şirkətinin bütün marka mağazalarında istifadə oluna bilər. Hər kartda bu yaş qrupuna tanış olan sözlərlə yazılmış qısa ruhlandırma, təqdir, təsəlli və ya təbrik mesajı yer alır. Hər biri 50x90 millimetr ölçüsündə olan on növ hazırlanmışdır. Kartın səthinə üçölçülü effekt vermək üçün müxtəlif rənglər və materiallar qat-qat düzülmüşdür. Kartlar insanlara mesaj göndərmək və onu özləri üçün saxlamaq imkanı verir.
The Recognition
About the A' Design Award Dəmir Mükafatı
2030 Messaging Gift Hədiyyə Kartı A' Design Award Dəmir Mükafatının qalibidir; bu, yaxşı dizayn edilmiş yaradıcılıq nümunələrindən gözlənilən peşəkar və sənaye tələblərinə cavab verən yaxşı dizaynlara verilən nüfuzlu tanınmadır. Dəmir qaliblər yaradıcılarının böyük məharətini, yüksək ixtisaslaşmasını, ekspert anlayışını və yaradıcılıq qabiliyyətini nümayiş etdirir. Gözlənilir ki, 2030 Messaging Gift Hədiyyə Kartı yüksək qiymətləndirilən, heyran olunan və əzizlənən, praktik və yenilikçi yaradıcılıq nümunəsi olacaq. A' Design Award Dəmir Mükafatını qazanmış bu dizayn sənaye üzrə ən yaxşı təcrübələri özündə birləşdirir və bilik və istedadla əlaqəli səriştəli texniki xüsusiyyətlərə malikdir. 2030 Messaging Gift Hədiyyə Kartı dəqiqliyinə görə hörmət qazanır və dünyanı daha yaxşı yerə çevirməyə kömək edən həyat keyfiyyəti yaxşılaşmaları təqdim etmək üçün dizayn edilib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
- Dimensions & Packaging
- 50mm*90mm0.03mm / 10 types
- Tags
- Card, Message
- Production Technology
- Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
- Design Challenge
- Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
- Research
- We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
- Inspiration
- The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
- Project Duration
- May ~ December, 2018, All brand stores of CJ Group in Korea
- Operation Flow
- Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
- Team Members
- TIST, Client : CJ
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