Tongrentang Zhima Health Pərakəndə Satış İnteryer Dizaynı by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Qızıl Mükafatı in Daxili Məkan və Sərgi Dizaynı Competition Category.
Qızılİnteryer· 2021
Tongrentang Zhima Health Pərakəndə Satış İnteryer Dizaynı
by Yong Wong
Client: Beijing Tongrentang Health
A' Design Award Qızıl Mükafatı Winner in İnteryer Category
Verified Award Winner
Verify Award Status for #108738The Design
About Tongrentang Zhima Health Pərakəndə Satış İnteryer Dizaynı
Tongrentang Zhima Health Pekində yerləşən təcrübə mağazasıdır. Mağaza üç mərtəbədə 5000 kvadratmetr sahəni əhatə edir. Qida əlavələri, qidalandırıcı qidalar və sağlamlıq texnologiyalarını özündə birləşdirən sağlamlıq məhsulları bir yerdə təqdim olunur. İnteryerdə təbii ağac və mis kimi kontrast yaradan materiallardan geniş sahələrdə istifadə edilmişdir. Birinci mərtəbədən yuxarıya doğru dörd mövzu təqdim olunur: sorğu, qida, sağalma və müalicə. Mağaza həmçinin müştərilər üçün rahat sosial məkan rolunu oynayır.
The Recognition
About the A' Design Award Qızıl Mükafatı
Tongrentang Zhima Health Pərakəndə Satış İnteryer Dizaynı A' Design Award Qızıl Mükafatının qalibidir; bu, birinci dərəcəli, möhtəşəm və görkəmli dizaynlara verilən son dərəcə nüfuzlu tanınmadır. Qızıl qaliblər dizaynerlərinin dahiliyini, müdrikliyini və məharətini əks etdirən son dərəcə yenilikçi, baxışlı və parıltısı göz qamaşdıran yaradıcılıq nümunələridir. Gözlənilir ki, Tongrentang Zhima Health Pərakəndə Satış İnteryer Dizaynı misilsiz dəyər təqdim edən, çox tərif olunan, tendensiya yaradan və monumental ixtira olacaq. A' Design Award Qızıl Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən və böyük fayda verən möhtəşəm, hörmət edilən layihədir. Tongrentang Zhima Health Pərakəndə Satış İnteryer Dizaynı güclü istək hissləri yaradır, ehtiras oyadır, yaradıcılığı həvəsləndirir və bizi heyran edir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
