Constellation Alışqan Qablaşdırması by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Qızıl Mükafatı in Qablaşdırma Dizaynı Competition Category.
QızılQablaşdırma· 2021
Constellation Alışqan Qablaşdırması
by Sunhwa Lee and Wenyuan Chen
Client: Zippo (China) Outdoor Products Co., Ltd.
A' Design Award Qızıl Mükafatı Winner in Qablaşdırma Category
- 30,534
- Verified Award Winner
- Verify Award Status for #119120
The Design
About Constellation Alışqan Qablaşdırması
Constellation kolleksiya alışqanları üçün məhdud sayda buraxılmış qablaşdırma dizaynıdır. Qablaşdırma səthindəki kiçik nöqtələr vasitəsilə işıqlanır və işıqlar bir-bir yandırılaraq müxtəlif bürc işarələri formalaşdıra bilər. Effektin sonunda işıqlar yavaş-yavaş sönüb yenidən yanır. İşıq effekti USB kabel vasitəsilə doldurulur və tam dolduqda on iki saat davam edir. Alışqanlar daxili qablaşdırmaya maqnitlərlə bərkidilir, beləliklə qutu həm də nümayiş stendi kimi istifadə oluna bilər. Arxa hissədə gizlədilmiş üçbucaqlı dayaq açılaraq qablaşdırmanın dik durmasını təmin edir. Əsas istifadə olunan material kağızdır.
The Recognition
About the A' Design Award Qızıl Mükafatı
Constellation Alışqan Qablaşdırması A' Design Award Qızıl Mükafatının qalibidir; bu, birinci dərəcəli, möhtəşəm və görkəmli dizaynlara verilən son dərəcə nüfuzlu tanınmadır. Qızıl qaliblər dizaynerlərinin dahiliyini, müdrikliyini və məharətini əks etdirən son dərəcə yenilikçi, baxışlı və parıltısı göz qamaşdıran yaradıcılıq nümunələridir. Gözlənilir ki, Constellation Alışqan Qablaşdırması misilsiz dəyər təqdim edən, çox tərif olunan, tendensiya yaradan və monumental ixtira olacaq. A' Design Award Qızıl Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən və böyük fayda verən möhtəşəm, hörmət edilən layihədir. Constellation Alışqan Qablaşdırması güclü istək hissləri yaradır, ehtiras oyadır, yaradıcılığı həvəsləndirir və bizi heyran edir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Dimensions & Packaging
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Tags
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Production Technology
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Design Challenge
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Research
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Inspiration
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Project Duration
- The project started in April 2020 and launched in February 2021 in China.
- Operation Flow
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patents
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Team Members
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - Image Credits
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
