Hocan Healthy Korporativ Kimlik by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünc Mükafatı in Qrafika, İllüstrasiya və Vizual Kommunikasiya Dizaynı Competition Category.
BürüncQrafika· 2022
Hocan Healthy Korporativ Kimlik
by Guangzhou Cheung Ying Design Co. Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
A' Design Award Bürünc Mükafatı Winner in Qrafika Category
Verified Award Winner
Verify Award Status for #137537The Design
About Hocan Healthy Korporativ Kimlik
Hocan Healthy hidrogen və oksigen sağlamlıq texnologiyası məhsulları brendi üçün yaradılmış korporativ kimlikdir. Loqo hidrogen molekulunu sadə bir dairəyə endirir. Pozitiv və neqativ formalar su ilə hidrogen arasındakı dəyişikliyi göstərir və brendin fəaliyyət sahəsini ifadə edir. Əsas rəng kimi texnoloji mavi istifadə olunub və üç ölçülü modelləşdirmə ilə birləşdirilib. Loqo müxtəlif materiallar və proseslər arasında tanınıqlı qalaraq iki ölçülü və üç ölçülü formalar arasında hərəkət edə bilir. Vizual sistem çap və rəqəmsal media üçün vektor formatında qurulmuşdur.
The Recognition
About the A' Design Award Bürünc Mükafatı
Hocan Healthy Korporativ Kimlik A' Design Award Bürünc Mükafatının qalibidir; bu, yaradıcılıq, ixtiraçılıq və zəka ilə seçilən görkəmli dizaynlara verilən yüksək nüfuzlu tanınmadır. Bürünc qaliblər dizaynerlərinin geniş təcrübəsini, təxəyyülünü və tapqırlığını təsdiq edən, bol məharətli və çarpıcı dərəcədə yaradıcı əsərlərdir. Gözlənilir ki, Hocan Healthy Korporativ Kimlik yüksək qiymətləndirilən, heyran olunan və əzizlənən, diqqətəlayiq dərəcədə peşəkar və yenilikçi əşya olacaq. A' Design Award Bürünc Mükafatını qazanmış bu dizayn sənətdə, elmdə, dizaynda və texnologiyada ən yaxşı təcrübələri özündə birləşdirir və detallara diqqətinə görə əladır. Hocan Healthy Korporativ Kimlik ehtiyacları gözəl şəkildə ödəyir, istəklərə toxunur, duyğuları ovsunlayır və marağı cəlb edir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- Production Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Design Challenge
- The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
- Research
- According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
- Inspiration
- Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
- Project Duration
- The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
- Operation Flow
- The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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