Audemars Piguet Muzey İnteryer Dizaynı by Atelier Brueckner

Audemars Piguet Muzey İnteryer Dizaynı by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 A' Design Award Qızıl Mükafatı in Daxili Məkan və Sərgi Dizaynı Competition Category.

Qızılİnteryer· 2022

Audemars Piguet Muzey İnteryer Dizaynı

by Atelier Brueckner

Client: Audemars Piguets

A' Design Award Qızıl Mükafatı Winner in İnteryer Category

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Verified Award Winner

Verify Award Status for #138641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Audemars Piguet Muzey İnteryer Dizaynı

Musee Atelier Audemars Piguet İsveçrə saat istehsalçısı üçün yaradılmış muzey interyeridir. Sərgi 1.100 kvadratmetr sahəni əhatə edir və şirkətin təsis edildiyi kənd olan İsveçrənin Le Brassus qəsəbəsində yerləşir. Ziyarətçilər ardıcıl təhkiyə ilə müşayiət olunan axıcı spiral marşrutu izləyirlər və hər fəslin özünəməxsus dizayn dili var. Heykəllər, avtomatlar və kinetik instalyasiyalar sərgiyə ritm qatır, sərgi isə vizual olaraq ətraf landşaftla əlaqələndirilib. Əkslər və kölgələr günün vaxtına və fəslə görə dəyişir.

The Recognition

About the A' Design Award Qızıl Mükafatı

Audemars Piguet Muzey İnteryer Dizaynı A' Design Award Qızıl Mükafatının qalibidir; bu, birinci dərəcəli, möhtəşəm və görkəmli dizaynlara verilən son dərəcə nüfuzlu tanınmadır. Qızıl qaliblər dizaynerlərinin dahiliyini, müdrikliyini və məharətini əks etdirən son dərəcə yenilikçi, baxışlı və parıltısı göz qamaşdıran yaradıcılıq nümunələridir. Gözlənilir ki, Audemars Piguet Muzey İnteryer Dizaynı misilsiz dəyər təqdim edən, çox tərif olunan, tendensiya yaradan və monumental ixtira olacaq. A' Design Award Qızıl Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən və böyük fayda verən möhtəşəm, hörmət edilən layihədir. Audemars Piguet Muzey İnteryer Dizaynı güclü istək hissləri yaradır, ehtiras oyadır, yaradıcılığı həvəsləndirir və bizi heyran edir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensions & Packaging: The exhibition area is 1,100 sqm.
Tags: Watch, Audemars, Piguets, craftmanship, luxury
Production Technology: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Challenge: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Research: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiration: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Project Duration: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operation Flow: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Team Members: Wassim Melki
Sungha Kim
Image Credits: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer