Nianfenyuanjiang Gu3o Alkoqollu İçki Qablaşdırması by Jinhui Liang, Keyong Dong and Rui Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award Gümüş Mükafatı in Qablaşdırma Dizaynı Competition Category.
GümüşQablaşdırma· 2023
Nianfenyuanjiang Gu3o Alkoqollu İçki Qablaşdırması
by Jinhui Liang, Keyong Dong and Rui Wu
Client: Anhui Gujing Distillery Co. Ltd
A' Design Award Gümüş Mükafatı Winner in Qablaşdırma Category
Verified Award Winner
Verify Award Status for #142192The Design
About Nianfenyuanjiang Gu3o Alkoqollu İçki Qablaşdırması
Gu30 ənənəvi Çin spirtli içkisi olan baijiu üçün nəzərdə tutulmuş butulkadır. Dizayn Nianfenyuanjiang məhsul xəttini davam etdirir və qəbul olunmuş butulka formasını və əjdaha motivini saxlayır. Butulka parlaq və şəffaf material olan sarindən hazırlanır, buna görə də oyma əjdaha teksturası daha aydın görünür və içərisindəki maye daha asan seçilir. Qablaşdırmada şüşə, plastik, akril və kağızdan istifadə olunur. İmperiya elementləri spirt zavodunun uzun istehsal tarixini xatırladır. Dizayn məhsulu baijiu bazarının premium seqmentində yerləşdirməyi hədəfləyir.
The Recognition
About the A' Design Award Gümüş Mükafatı
Nianfenyuanjiang Gu3o Alkoqollu İçki Qablaşdırması A' Design Award Gümüş Mükafatının qalibidir; bu, ən yüksək səviyyəli, gözəl və təsirli dizaynlara verilən fövqəladə dərəcədə nüfuzlu tanınmadır. Gümüş qaliblər dizaynerlərinin görkəmli təcrübəsini, istedadını və zəkasını nümayiş etdirən son dərəcə parlaq və çox yaradıcı işlərdir. Gözlənilir ki, Nianfenyuanjiang Gu3o Alkoqollu İçki Qablaşdırması diqqətəlayiq dərəcədə peşəkar və dərin yenilikçi, gözəl bir nümunə olacaq. A' Design Award Gümüş Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən, yüksək dərəcədə qeyd olunmağa layiq, heyran olunan ixtiradır. Nianfenyuanjiang Gu3o Alkoqollu İçki Qablaşdırması istəkləri oyadan, müsbət duyğular bəxş edən, heyrət və təəccüb doğuran, geniş şəkildə həsəd aparılan yaradıcılıq nümunəsidir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Dimensions & Packaging
- Width 15.4cm x Depth12cm x Height 28.5cm
- Tags
- Baijiu, spirit, packaging
- Production Technology
- glass, plastic, acrylic, paper
- Design Challenge
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Research
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Inspiration
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Project Duration
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Operation Flow
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
- Team Members
- President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu
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