Kahisu Yapon Sirkə İçkisi Qablaşdırması by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünc Mükafatı in Qablaşdırma Dizaynı Competition Category.
BürüncQablaşdırma· 2023
Kahisu Yapon Sirkə İçkisi Qablaşdırması
Client: Applied Kansei Center
A' Design Award Bürünc Mükafatı Winner in Qablaşdırma Category
Verified Award Winner
Verify Award Status for #150594The Design
About Kahisu Yapon Sirkə İçkisi Qablaşdırması
Kahisu Yaponiyada ilk olan etik mesajlı yapon sirkə içkisidir. Bu məhsul əvvəllər şirə sıxıldıqdan sonra atılan acı portağal qabığından hazırlanır. Dizayn konsepsiyası Etik Seçim üçün Bədii Dizayndır. Sirkənin turşuluğunu, meyvənin şirinliyini və acı portağal qabığının acılığını birləşdirən iki yeni dadı və onları içmənin xüsusi anını ifadə etmək üçün şampan tipli butulka istifadə edilmiş və iki böyük rəssam Gauguin (Blend G) və Monet (Blend M) dünyagörüşü üst-üstə qoyulmuşdur. Hədiyyə qutusu iki butulkanı gözəl saxlamaq üçün minimal karton materialdan istifadə edir.
The Recognition
About the A' Design Award Bürünc Mükafatı
Kahisu Yapon Sirkə İçkisi Qablaşdırması A' Design Award Bürünc Mükafatının qalibidir; bu, yaradıcılıq, ixtiraçılıq və zəka ilə seçilən görkəmli dizaynlara verilən yüksək nüfuzlu tanınmadır. Bürünc qaliblər dizaynerlərinin geniş təcrübəsini, təxəyyülünü və tapqırlığını təsdiq edən, bol məharətli və çarpıcı dərəcədə yaradıcı əsərlərdir. Gözlənilir ki, Kahisu Yapon Sirkə İçkisi Qablaşdırması yüksək qiymətləndirilən, heyran olunan və əzizlənən, diqqətəlayiq dərəcədə peşəkar və yenilikçi əşya olacaq. A' Design Award Bürünc Mükafatını qazanmış bu dizayn sənətdə, elmdə, dizaynda və texnologiyada ən yaxşı təcrübələri özündə birləşdirir və detallara diqqətinə görə əladır. Kahisu Yapon Sirkə İçkisi Qablaşdırması ehtiyacları gözəl şəkildə ödəyir, istəklərə toxunur, duyğuları ovsunlayır və marağı cəlb edir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
- Dimensions & Packaging
- Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm - Tags
- Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
- Production Technology
- The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
- Design Challenge
- A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
- Research
- A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
- Inspiration
- Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
- Project Duration
- The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
- Operation Flow
- The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
- Team Members
- Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa
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