Yihe Dim Sum Qablaşdırma Dizaynı by Ye Zhang

Yihe Dim Sum Qablaşdırma Dizaynı by Ye Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünc Mükafatı in Qablaşdırma Dizaynı Competition Category.

BürüncQablaşdırma· 2024

Yihe Dim Sum Qablaşdırma Dizaynı

by Ye Zhang

Client: Beijing Jiaotong University

A' Design Award Bürünc Mükafatı Winner in Qablaşdırma Category

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Verified Award Winner

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Colors

The Design

About Yihe Dim Sum Qablaşdırma Dizaynı

Yihe Dim Sum, Yay Sarayında satılan Pekin üslublu şirniyyat brendi üçün hazırlanmış qablaşdırma dizaynıdır. Xarici qutunun ölçüləri 230x230x60 millimetrdir və daxilində 110x110x45 millimetr ölçülərində dörd kiçik qutu yerləşir. Dörd fərqli şirniyyat dadını təmsil etmək üçün Yay Sarayının dörd məşhur məkanı təsvir edilmişdir. İllüstrasiyalar ənənəvi Çin memarlığını pop-art üslubu və ənənəvi rəsmlərdən götürülmüş kollaj elementləri ilə birləşdirir. Qutuda davamlılıq üçün UV çap, kağız araqat, bürünc rəngli yan mətn və ştamplanmış (die-cut) kənarlardan istifadə olunub.

The Recognition

About the A' Design Award Bürünc Mükafatı

Yihe Dim Sum Qablaşdırma Dizaynı A' Design Award Bürünc Mükafatının qalibidir; bu, yaradıcılıq, ixtiraçılıq və zəka ilə seçilən görkəmli dizaynlara verilən yüksək nüfuzlu tanınmadır. Bürünc qaliblər dizaynerlərinin geniş təcrübəsini, təxəyyülünü və tapqırlığını təsdiq edən, bol məharətli və çarpıcı dərəcədə yaradıcı əsərlərdir. Gözlənilir ki, Yihe Dim Sum Qablaşdırma Dizaynı yüksək qiymətləndirilən, heyran olunan və əzizlənən, diqqətəlayiq dərəcədə peşəkar və yenilikçi əşya olacaq. A' Design Award Bürünc Mükafatını qazanmış bu dizayn sənətdə, elmdə, dizaynda və texnologiyada ən yaxşı təcrübələri özündə birləşdirir və detallara diqqətinə görə əladır. Yihe Dim Sum Qablaşdırma Dizaynı ehtiyacları gözəl şəkildə ödəyir, istəklərə toxunur, duyğuları ovsunlayır və marağı cəlb edir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Dimensions & Packaging: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tags: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Production Technology: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Design Challenge: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Research: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspiration: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Project Duration: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Operation Flow: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patents: This work is all original images not copyrighted.
Team Members: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Image Credits: This work is all original images not copyrighted.