1001 Nights Qoz-fındıq Qablaşdırması by Mahsa Mohammadzadeh is a highly esteemed winner of the very prestigious 2025 A' Design Award Dəmir Mükafatı in Qablaşdırma Dizaynı Competition Category.
DəmirQablaşdırma· 2025
1001 Nights Qoz-fındıq Qablaşdırması
Client: Dastan Nuts
A' Design Award Dəmir Mükafatı Winner in Qablaşdırma Category
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The Design
About 1001 Nights Qoz-fındıq Qablaşdırması
1001 Gecə qoz-fındıq növləri üçün nəzərdə tutulmuş silindrik qablaşdırma dizaynıdır. Dizayn Min Bir Gecə nağıllarından ilhamlanır və əl ilə çəkilmiş rəsmləri rəqəmsal illüstrasiya ilə birləşdirir. Qab, ərzaq üçün təhlükəsiz daxili astarı olan təkrar emal edilmiş kağızdan hazırlanmışdır. Gövdə matt laminasiya ilə ofset üsulu ilə çap olunmuş, seçilmiş sahələr isə qızıl və ya gümüş folqa ilə bəzədilmişdir. Brend loqotipi qapağın üzərində qabartma texnikası ilə vurulmuşdur. Teleskopik qapaq asanlıqla açılıb-bağlanır və etibarlı bağlanma təmin edir. Qapaq eyni zamanda qoz-fındıq üçün kasa, qabıqlar üçün isə qab rolunu oynayır.
The Recognition
About the A' Design Award Dəmir Mükafatı
1001 Nights Qoz-fındıq Qablaşdırması A' Design Award Dəmir Mükafatının qalibidir; bu, yaxşı dizayn edilmiş yaradıcılıq nümunələrindən gözlənilən peşəkar və sənaye tələblərinə cavab verən yaxşı dizaynlara verilən nüfuzlu tanınmadır. Dəmir qaliblər yaradıcılarının böyük məharətini, yüksək ixtisaslaşmasını, ekspert anlayışını və yaradıcılıq qabiliyyətini nümayiş etdirir. Gözlənilir ki, 1001 Nights Qoz-fındıq Qablaşdırması yüksək qiymətləndirilən, heyran olunan və əzizlənən, praktik və yenilikçi yaradıcılıq nümunəsi olacaq. A' Design Award Dəmir Mükafatını qazanmış bu dizayn sənaye üzrə ən yaxşı təcrübələri özündə birləşdirir və bilik və istedadla əlaqəli səriştəli texniki xüsusiyyətlərə malikdir. 1001 Nights Qoz-fındıq Qablaşdırması dəqiqliyinə görə hörmət qazanır və dünyanı daha yaxşı yerə çevirməyə kömək edən həyat keyfiyyəti yaxşılaşmaları təqdim etmək üçün dizayn edilib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This nut packaging design is inspired by the tales of One Thousand and One Nights, combining hand-drawn and digital illustrations to create a precise and artistic result. The graphic design on the can reflects traditional craftsmanship and is carried out with care and attention to detail. One of the main challenges in production was using recycled cardboard, ensuring both hygiene standards and environmental sustainability. The cylinder was designed and crafted first, followed by the careful application of the label. To enhance the visual appeal, a thoughtful blend of light and dark colors was used, and the logo was engraved on the can lid. Sections of the design are delicately gold-foiled and silver-foiled. Additionally, the lid serves a dual purpose, acting as both a shell collector and a serving bowl, enhancing both functionality and aesthetics.
- Dimensions & Packaging
- The Packaging Is A Cylindrical Design Chosen Based On Product Weight And User Preferences With A Top-Opening Lid Similar To A Telescope. Dimensions: Height 160mm Diameter 100mm; Lid Height 30mm Diameter 100mm. Made From Recycled Paper With A Food-Grade Inner Lining Approved By Health Authorities. The Brand Logo Is Embossed On The Lid. The Body Features Offset Printing On Glossy Paper With A Matte Lamination Accented With Gold Foil On The White Box And Silver Foil On The Dark Box.
- Tags
- Illustration, Story, Packaging, One Thousand and One Nights, Design, Nuts
- Production Technology
- The Packaging Design Incorporates Illustration An Ancient Iranian Technique. The Artwork Was Hand-Drawn Multiple Times Refined And Then Digitally Colored. To Preserve Brand Identity Scheherazade The Storyteller Is Fused With The Dastan Parrot Logo Riding The Royal Wheel To Narrate The Tale. To Enhance Visual Appeal And Value Selective Gold Foiling Has Been Applied And The Production Process Was Carried Out In Multiple Stages.
- Design Challenge
- The biggest challenge was finding a company capable of producing cylindrical packaging that met environmental standards. Efforts were made to ensure the use of suitable materials. Additionally, due to the lack of facilities for direct printing on cylindrical cans, the design was first printed using offset printing and then applied to the cans. This process added complexity and refinement, requiring meticulous attention to production details and design precision, which was successfully achieved.
- Research
- The role of graphic design in packaging is essential. Illustration, as an engaging tool, conveys rich cultural stories. By incorporating the tales of One Thousand and One Nights into the packaging, we not only preserve Iranian culture but also establish an emotional connection between the product and the consumer. This technique elevates packaging to an art form, setting the product apart in the market and offering customers a cultural and intellectual experience.
- Inspiration
- We Come Together In Joyful Moments Sharing Stories And Memories. Iran’s Rich Culture And Literature Are Deeply Rooted In Storytelling Making It A Valuable Element For A Brand Like Dastan Meaning Story In Persian Especially In The Nut Industry. A Thoughtfully Designed Functional Package Not Only Enhances The Customer Experience But Also Encourages Reuse Rather Than Disposal. This Approach Promotes Sustainability Reduces Waste And Strengthens The Brand’s Cultural And Environmental Values.
- Project Duration
- The research phase for selecting the box began in October 2023, with two months dedicated to reading the stories of One Thousand and One Nights. Following the research, illustrations were created, inspired by the tales. The project started in January 2024, was completed in July 2024, and became available for purchase in stores in September 2025.
- Operation Flow
- The packaging features a telescopic lid that opens and closes effortlessly, ensuring a secure seal once closed. The lid serves both as a bowl for serving nuts and a container for collecting shells and waste. Made from recycled paper with a food-safe inner lining, the design guarantees product freshness. The ergonomic and practical design enhances the user experience, while offset printing with matte lamination and gold foiling elevates the product's visual appeal and value.
- Team Members
- Creative Director, Designer and Illustration: Mahsa Mohammadzadeh
- Image Credits
- Image #1: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #2: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #3: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, 3D Artist Mohammad Mohammadzadeh
Image #4: Illustrator Mahsa Mohammadzadeh, Creative Director Mahsa Mohammadzadeh, Photography Mohammad Mohammadzadeh
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