Unheardible Musiqi Müsabiqəsi Brendinqi by Bloom GmbH Nürnberg is a highly esteemed winner of the very prestigious 2026 A' Design Award Gümüş Mükafatı in Reklam, Marketinq və Kommunikasiya Dizaynı Competition Category.
GümüşReklam· 2026
Unheardible Musiqi Müsabiqəsi Brendinqi
Client: D-Bue Wettbewerb
A' Design Award Gümüş Mükafatı Winner in Reklam Category
Verified Award Winner
Verify Award Status for #173864The Design
About Unheardible Musiqi Müsabiqəsi Brendinqi
D-bue xüsusi bir musiqi müsabiqəsidir: hər iki ildən bir Almaniya musiqi akademiyalarından seçilmiş tələbələr öz fərdi bədii ideyalarını bir sıra konsertlərdə təqdim edirlər. Bloom bu xüsusi format üçün fərdiləşdirilmiş kommunikasiya konsepsiyası hazırlamışdır. Diqqət mərkəzində 3D səs vizuallaşdırmasından yaradılmış dinamik səs heykəli dayanır. O, insan qulağını başlanğıc nöqtəsi kimi götürür və eksperimentallığın, eşidilməmişin simvolu olaraq müsabiqə üçün hazırlanmış səs loqotipi boyunca formalaşır. Unheardible neologizmi vizual elementi tamamlayır və görünürlük ilə tanınırlığı təmin edir.
The Recognition
About the A' Design Award Gümüş Mükafatı
Unheardible Musiqi Müsabiqəsi Brendinqi A' Design Award Gümüş Mükafatının qalibidir; bu, ən yüksək səviyyəli, gözəl və təsirli dizaynlara verilən fövqəladə dərəcədə nüfuzlu tanınmadır. Gümüş qaliblər dizaynerlərinin görkəmli təcrübəsini, istedadını və zəkasını nümayiş etdirən son dərəcə parlaq və çox yaradıcı işlərdir. Gözlənilir ki, Unheardible Musiqi Müsabiqəsi Brendinqi diqqətəlayiq dərəcədə peşəkar və dərin yenilikçi, gözəl bir nümunə olacaq. A' Design Award Gümüş Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən, yüksək dərəcədə qeyd olunmağa layiq, heyran olunan ixtiradır. Unheardible Musiqi Müsabiqəsi Brendinqi istəkləri oyadan, müsbət duyğular bəxş edən, heyrət və təəccüb doğuran, geniş şəkildə həsəd aparılan yaradıcılıq nümunəsidir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- D-bue is a music competition of the future: every two years, selected students from German music academies present their artistic visions in concerts.Bloom developed a pioneering communication concept. Central to the design is a dynamic sound sculpture, created using 3D sound visualization. Originating from the human ear and shaped by a custom sound logo, it symbolizes the unheard. The neologism - Unheardible - complements the key visual, ensuring strong visibility and recognition across all media.
- Dimensions & Packaging
- 3D animations for website, digital media and social media, campaign motif for digital campaign, OoH media, and advertisements in event magazines. Publications in the form of an event magazine and program booklets for the individual events. Posts and digital ads in the run-up to and aftermath of the competition, participants, jury and concerts.
- Tags
- 3D sound visualization, Audio-synced animation, Sound sculpture, Visual identity, Music competition, Event communication, integrated communication concept, Out-of-home advertising, Social media campaign
- Production Technology
- The central key visual is an audio-synced animation based on a specially developed sound logo. In 3D software, the model of a human ear was modeled along this sound data as a dynamic sculpture. The final teaser animation was then created in specialized animation software. In this way, the acoustic experience was precisely translated into a visual form.
- Design Challenge
- The biggest challenge was to do justice to the creative force and stylistic diversity of the participants with just one key visual and a holistic communication framework. This one image had to convey the visionary, the unheard of of the competition, communicate at eye level - and at the same time act as an identity-forming umbrella both internally and externally and arouse the interest of the public.
- Inspiration
- The aim was to make D-bue visible and audible to the public and participants alike as an innovative music competition in order to generate attention, boost ticket sales and visualize the cultural claim. Bloom developed a communication concept based on the event's sound logo and translated it into a striking visual. The ear as a dynamic sound sculpture communicates the core promise: an unheard musical experience. The result is a clear and unmistakable visual language that reflects the diversity and creative energy.
- Project Duration
- From February 2024, the D-bue communication concept became visible step by step: venues, organizing team and jury were presented, followed in March by the ensembles with their visionary projects. Interviews and background reports made the anticipation tangible. From the end of March: ticket sales and insights into the contributions. In May, the campaign reached the public space. From May 28 to June 1, the concerts could then be experienced live - digitally accompanied until the award ceremony.
- Operation Flow
- The communication concept makes the competition visible, accompanies it for months, provides information, arouses curiosity and increases anticipation. It brings audiences and artists together online, in public spaces and on site. It explains the process, introduces participants, provides orientation at the concerts and gives the competition a strong, recognizable face - from the kick-off to the award ceremony.
- Team Members
- Project Manager Client: Phillip Gaiser
In House Design Client: Melissa Porzner
Senior Project Manger: Eva-Maria Engelbrecht
Project Manager: Bruna Soares
Junior Account Manager: Lilly Molau
Creativ Director: Stefan Maier-Wimmer
Senior Art Director: Sebastian Hudl
3D Animation & Grafic Design: Jana Himmel
Animation & Grafic Design: Nico Boike
Dtp: Elisa Jones
Text: Benjamin Jungert
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