Bakers Dozen Egg Carton Yumurta Qutusu by Randy Ludacer

Bakers Dozen Egg Carton Yumurta Qutusu by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award Gümüş Mükafatı in Qablaşdırma Dizaynı Competition Category.

GümüşQablaşdırma· 2020

Bakers Dozen Egg Carton Yumurta Qutusu

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award Gümüş Mükafatı Winner in Qablaşdırma Category

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Verified Award Winner

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The Design

About Bakers Dozen Egg Carton Yumurta Qutusu

The Baker's Dozen yumurta qutusu 13 yumurta tutan təkrar istifadə oluna bilən qəlibli sellüloz qutudur. Yumurtalar hər birində dörd yumurta olan iki cərgədə, aralarında isə beş yumurtadan ibarət bir cərgədə düzülür. Qutu ənənəvi qəlibli kağız lifi üsulu ilə 100 faiz təkrar emal olunmuş kağızdan hazırlanır. Böyük qablaşdırma maşınları cüt sayda yumurtaları emal edir, buna görə də 13 yumurtalıq qutu ferma köşklərində və fermer bazarlarında yumurtaları əl ilə qablaşdıran kiçik istehsalçılar üçün nəzərdə tutulub. Basma-loqo səthi hamar saxlayır, beləliklə fermerlər öz etiketlərini əlavə edə bilərlər.

The Recognition

About the A' Design Award Gümüş Mükafatı

Bakers Dozen Egg Carton Yumurta Qutusu A' Design Award Gümüş Mükafatının qalibidir; bu, ən yüksək səviyyəli, gözəl və təsirli dizaynlara verilən fövqəladə dərəcədə nüfuzlu tanınmadır. Gümüş qaliblər dizaynerlərinin görkəmli təcrübəsini, istedadını və zəkasını nümayiş etdirən son dərəcə parlaq və çox yaradıcı işlərdir. Gözlənilir ki, Bakers Dozen Egg Carton Yumurta Qutusu diqqətəlayiq dərəcədə peşəkar və dərin yenilikçi, gözəl bir nümunə olacaq. A' Design Award Gümüş Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən, yüksək dərəcədə qeyd olunmağa layiq, heyran olunan ixtiradır. Bakers Dozen Egg Carton Yumurta Qutusu istəkləri oyadan, müsbət duyğular bəxş edən, heyrət və təəccüb doğuran, geniş şəkildə həsəd aparılan yaradıcılıq nümunəsidir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)