Ten Afişalar by Kalyani Kamat Bambolkar and Ling Lee

Ten Afişalar by Kalyani Kamat Bambolkar and Ling Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Gümüş Mükafatı in Qrafika, İllüstrasiya və Vizual Kommunikasiya Dizaynı Competition Category.

GümüşQrafika· 2020

Ten Afişalar

by Kalyani Kamat Bambolkar and Ling Lee

Client: Kingston University, Kingston School of Art

A' Design Award Gümüş Mükafatı Winner in Qrafika Category

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Colors

The Design

About Ten Afişalar

Dizayn Kingston Universitetinin moda nümayişi tədbiri üçün bir kampaniyadır. Bu kampaniyanın fotoqrafiyası 'X' bir modelin bədənində paltarın simvolizmini göstərən işarələr. 'X' həm də Kingston Universitetinin moda məktəbinin onuncu ildönümünü göstərir. Bütün qonaqlara elektron vite göndərilib, London Dizayn Muzeyində afişa və broşürlər nümayiş etdirilib.

The Recognition

About the A' Design Award Gümüş Mükafatı

Ten Afişalar A' Design Award Gümüş Mükafatının qalibidir; bu, ən yüksək səviyyəli, gözəl və təsirli dizaynlara verilən fövqəladə dərəcədə nüfuzlu tanınmadır. Gümüş qaliblər dizaynerlərinin görkəmli təcrübəsini, istedadını və zəkasını nümayiş etdirən son dərəcə parlaq və çox yaradıcı işlərdir. Gözlənilir ki, Ten Afişalar diqqətəlayiq dərəcədə peşəkar və dərin yenilikçi, gözəl bir nümunə olacaq. A' Design Award Gümüş Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən, yüksək dərəcədə qeyd olunmağa layiq, heyran olunan ixtiradır. Ten Afişalar istəkləri oyadan, müsbət duyğular bəxş edən, heyrət və təəccüb doğuran, geniş şəkildə həsəd aparılan yaradıcılıq nümunəsidir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Dimensions & Packaging: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Tags: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Production Technology: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Design Challenge: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Research: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspiration: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Project Duration: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Operation Flow: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Patents: The posters and images are owned by Kingston University.
Team Members: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Image Credits: All Photo credits: Kalyani Kamat Bambolkar