Jingyang Brick Tea Çay Qablaşdırması by Litete Brand Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Gümüş Mükafatı in Qablaşdırma Dizaynı Competition Category.

GümüşQablaşdırma· 2020

Jingyang Brick Tea Çay Qablaşdırması

by Litete Brand Design

Client: Litete Brand Design

A' Design Award Gümüş Mükafatı Winner in Qablaşdırma Category

27,957

Verified Award Winner

Verify Award Status for #89381

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingyang Brick Tea Çay Qablaşdırması

Jingyang Kərpic Çayı sıxılmış çay kərpicləri üçün qablaşdırma dizaynıdır. Qablaşdırma 100 mm x 100 mm x 40 mm ölçüdədir və nəmə davamlı olan əl işi düyü kağızından hazırlanır. Bəzək ənənəvi Çin sənəti olan ağac blok çapı ilə əllə tətbiq edilir. İllüstrasiyalarda gec Qing sülaləsi dövrünün tacir həyatı və yerli adət-ənənələri təsvir olunur, məhsul çeşidində üç ənənəvi Çin rəngi istifadə edilir. Alt hissəsi kağız etiketlə bağlanır. Küləş ip düyünü qablaşdırmanı möhürləyir və eyni zamanda daşıma üçün dəstək rolunu oynayır.

The Recognition

About the A' Design Award Gümüş Mükafatı

Jingyang Brick Tea Çay Qablaşdırması A' Design Award Gümüş Mükafatının qalibidir; bu, ən yüksək səviyyəli, gözəl və təsirli dizaynlara verilən fövqəladə dərəcədə nüfuzlu tanınmadır. Gümüş qaliblər dizaynerlərinin görkəmli təcrübəsini, istedadını və zəkasını nümayiş etdirən son dərəcə parlaq və çox yaradıcı işlərdir. Gözlənilir ki, Jingyang Brick Tea Çay Qablaşdırması diqqətəlayiq dərəcədə peşəkar və dərin yenilikçi, gözəl bir nümunə olacaq. A' Design Award Gümüş Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən, yüksək dərəcədə qeyd olunmağa layiq, heyran olunan ixtiradır. Jingyang Brick Tea Çay Qablaşdırması istəkləri oyadan, müsbət duyğular bəxş edən, heyrət və təəccüb doğuran, geniş şəkildə həsəd aparılan yaradıcılıq nümunəsidir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Dimensions & Packaging: 100 mm x 100 mm x 40 mm
Tags: Engraving,Tea Packaging,Packaging design
Production Technology: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Design Challenge: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Research: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspiration: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Project Duration: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Operation Flow: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patents: Copyrights belong to Langcer Lee, 2019.
Team Members: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Image Credits: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018