Zhuyeqing Green Tea Flaqman Mağazası by Li Xiang

Zhuyeqing Green Tea Flaqman Mağazası by Li Xiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Qızıl Mükafatı in Daxili Məkan və Sərgi Dizaynı Competition Category.

Qızılİnteryer· 2020

Zhuyeqing Green Tea Flaqman Mağazası

by Li Xiang

Client: X+Living

A' Design Award Qızıl Mükafatı Winner in İnteryer Category

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Verified Award Winner

Verify Award Status for #94478

Gözləmə Siyahısına Qoşulun Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuyeqing Green Tea Flaqman Mağazası

Çay içmək həm əlverişli mühit, həm də yaxşı əhval-ruhiyyə tələb edir. Dizayner, pulsuz mürəkkəb boyama yolundakı bulud və dağ motivlərini təqdim edir və qapalı məhdud məkanda bir-birindən gözəl Çin mənzərə şəkillərini səpir. Xüsusi funksiya daşıyıcıları vasitəsi ilə dizayner istehlakçılar üçün çox böyük həssas təsir bağışlayan bir hiss təcrübəsi yaratdı.

The Recognition

About the A' Design Award Qızıl Mükafatı

Zhuyeqing Green Tea Flaqman Mağazası A' Design Award Qızıl Mükafatının qalibidir; bu, birinci dərəcəli, möhtəşəm və görkəmli dizaynlara verilən son dərəcə nüfuzlu tanınmadır. Qızıl qaliblər dizaynerlərinin dahiliyini, müdrikliyini və məharətini əks etdirən son dərəcə yenilikçi, baxışlı və parıltısı göz qamaşdıran yaradıcılıq nümunələridir. Gözlənilir ki, Zhuyeqing Green Tea Flaqman Mağazası misilsiz dəyər təqdim edən, çox tərif olunan, tendensiya yaradan və monumental ixtira olacaq. A' Design Award Qızıl Mükafatını qazanmış bu dizayn sənətin, elmin, dizaynın və texnologiyanın sərhədlərini genişləndirən və böyük fayda verən möhtəşəm, hörmət edilən layihədir. Zhuyeqing Green Tea Flaqman Mağazası güclü istək hissləri yaradır, ehtiras oyadır, yaradıcılığı həvəsləndirir və bizi heyran edir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.
Dimensions & Packaging: The floor area of the project is 96 sqm.
Tags: Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience
Production Technology: Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.
Design Challenge: In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.
Research: Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.
Inspiration: The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.
Project Duration: The project finished in September 2019 in Chengdu, China.
Operation Flow: After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.
Team Members: Designer: Li Xiang
Project manager: Ren Lijiao
Project manager: Wu Feng
Image Credits: Image#1: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#2: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#3: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#4: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#5: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.