South Branch Sign ریستورانتءِ اندرونی ڈیزائن by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.
برنجانٹیریئر· 2020
South Branch Sign ریستورانتءِ اندرونی ڈیزائن
by Tiao Ouyang
Client: Oytt Design
A' Design Award برنجی انعام Winner in انٹیریئر Category
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The Design
About South Branch Sign ریستورانتءِ اندرونی ڈیزائن
سائوتھ برانچ سائن چانگژو شہرءِ یک ہانگکانگی سبکءِ زنجیرهای ریستورانتءِ اندرونی ڈیزائن اِنت۔ ایں پروژه گشتی ۵۰۰ چاروش میتر جاگه گیریت۔ مختلف مواد و رنگ کارکردی زونگانی مشخص کننت، اے سبب ثه فیزیکی دیوارانی تعداد کم بوته و طرحء بندی ذریعهی نامرئی جدائیانی پہ چار بیت۔ ترازو (Terrazzo)، دار، چرم و آئینه یک شاداب و متنوع فضایی بافت پیدا کننت۔ نرم و روان خط استرا دیواران و چتءِ سرا رچیت، و نصبشده روچنایی نفیس جزئیاتءِ نمایان کنیت۔ نتیجه یک آرام و شفاف فضا اِنت که ساده بافت و منطقی، مدرن خصلت دارا اِنت۔
The Recognition
About the A' Design Award برنجی انعام
South Branch Sign ریستورانتءِ اندرونی ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ South Branch Sign ریستورانتءِ اندرونی ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ South Branch Sign ریستورانتءِ اندرونی ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
- Dimensions & Packaging
- The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
- Production Technology
- The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
- Design Challenge
- Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
- Research
- The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
- Inspiration
- This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
- Project Duration
- The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
- Operation Flow
- With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
- Patents
- Copyrights belong to Tiao Ouyang, 2019.
- Team Members
- Tiao Ouyang
Danfeng Zhou
Yang Li - Image Credits
- Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.
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