ڈیزائن Grand Egyptian Museum کارپوریٹی پجّار چه ڈیزائنر Rana Gaber یک باز باایزّتین بُردکار ته 2020 A' Design Award زرّیں انعام ته بخش رقابتی گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن اِنت.
زرگرافک· 2020
Grand Egyptian Museum کارپوریٹی پجّار
چه Rana Gaber
مشتری: Rana Hossam
بُردکار A' Design Award زرّیں انعام ته بخش گرافک
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #100110ڈیزائن
Grand Egyptian Museum کارپوریٹی پجّار ءِ بارءَ
گرینڈ ایجپشین میوزیم یک کارپوریٹی پجّار انت پہ یک میوزیمے کہ قدیمی مصری چیزانی واستہ انت۔ اے لوگو چہ پنچ ہیروگلیفاں جوڑ بوتگ کہ مصر وانگ بیت، کہ یک جیومیٹرک و آسان شکلے تہا یکجاہ کنگ بوتگ۔ اے درازیں چارگوٹی شکل چہ کارتوش ءَ الہام گپتگ، یک فریمے کہ شاہی نامے نشان دنت۔ سیاہ رنگ اصلی رنگ انت، چیا کہ نیل ءِ کنارگاں سیاہیں زمین گشگ بوتگ اَنت۔ دومی رنگاں چہ قدیمی مصری زیوراں الہام گپتگ۔ روبوٹو اصلی ٹائپ فیس انت، چیا کہ آئی ءِ کنڈ و خم لوگوٹائپ ءِ گوں ہمراہ اَنت۔ یک تجرباتی نشان دیوکیں سسٹمے جوڑ کنگ بوتگ۔
پِجّاری
A' Design Award زرّیں انعام ءِ بارءَ
Grand Egyptian Museum کارپوریٹی پجّار A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Grand Egyptian Museum کارپوریٹی پجّار چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Grand Egyptian Museum کارپوریٹی پجّار شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
- اندازه ؤ بستهبندی
- The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
- ٹیگان
- Visual Identity, Logo, Branding, Typography, Signage system
- تولید ٹکنالوجی
- Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
- ڈیزائن چیلنج
- Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.
If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.
Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge. - تحقیق
- My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.
My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.
I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography. - الهام
- The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
- پرۏژه مدّت
- 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree. - عملیاتی رۏش
- It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
- ٹیمئے اعضا
- none.
- تصویرانی کریڈٹ
- credits to: Shutterstock and bensound
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
