Serious Little Squid بصری هویت by Youjia Gu is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2020
Serious Little Squid بصری هویت
by Youjia Gu
Client: MET Creative Brand
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #100470The Design
About Serious Little Squid بصری هویت
سیریس لیٹل سکویڈ یک بصری هویت اِنت کہ یک رستورانت برانڈ ءِ واستہ جوڑ بوتگ۔ ایں هویت اے ژنگ ءِ گرد جوڑ بوتگ، یک سکویڈ کریکٹر کہ شہری دفتری کارمردانی نمایندگی کنت۔ جزئیات چون نیکٹائی و سرپوش ایں کریکٹر ءَ سہل شناختی کنیت۔ گرافیکی سبک، سیاہ و سفید خاموش فلمانی پیروی کنت، تہ سرد مزاح و سادہ کامک منظرانی استفادہ گِرِنت۔ رسمانی یک سلسلہ کہ "دِلی تھیٹر" نام دارنت، یک لوٹ شہر ءِ روزمرہ زندگی ءَ نمایش دنت۔ مقصد اِنت کہ یک مثبت برانڈ لهجہ جوڑ بیت و جوان مصرفکنندگانی گوں یک نزیک رشتہ برقرار بیت۔
The Recognition
About the A' Design Award برنجی انعام
Serious Little Squid بصری هویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Serious Little Squid بصری هویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Serious Little Squid بصری هویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
- Dimensions & Packaging
- The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
- Production Technology
- Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
- Design Challenge
- Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
- Research
- Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
- Inspiration
- With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
- Project Duration
- The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
- Operation Flow
- In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
- Patents
- Copyrights belong to Youjia Gu, 2019.
- Team Members
- Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei - Image Credits
- Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
