Luhua Xiaomo لوہوا ژیائومو کنجی تیلی بندی by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2020
Luhua Xiaomo لوہوا ژیائومو کنجی تیلی بندی
by Tiger Pan
Client: Shandong Luhua Group
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #100810The Design
About Luhua Xiaomo لوہوا ژیائومو کنجی تیلی بندی
لوہوا ژیائومو یک بندی طرحءَ ات کہ کنجی تیل کوبگ ءِ واستہ ٹراش بوتگ، یک دستی تیل کہ کم مقدارءَ تیار بیت۔ ظرف یک سیدہاں شیشگی سلنڈر بوتلی، جدی 50 ملیمیٹر ءُ بلندی 210 ملیمیٹر۔ چسپاں لیبل بوتلی ءِ گرد ءَ 350 درجہ گرہ دیت ءُ ہمے رنگ ترتیب بوتگ چہ یک پرانی اخبار مانستگ، کہ یک زمان ءَ یاد اِنت کہ خوراک اخبار ءَ پیچ بوتگ اتک۔ حرف عمود ءَ چوڑ بوتگ، پرانی چینی دکان ءِ بورد ءَ مانستگ۔ باریک نہپوش گپ (فاصلہ) یک برجستہ فولادی نشان بوتگ کہ داخل ءِ مقدار ءَ نشان دیت۔
The Recognition
About the A' Design Award برنجی انعام
Luhua Xiaomo لوہوا ژیائومو کنجی تیلی بندی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Luhua Xiaomo لوہوا ژیائومو کنجی تیلی بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Luhua Xiaomo لوہوا ژیائومو کنجی تیلی بندی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- Dimensions & Packaging
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- Tags
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- Production Technology
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- Design Challenge
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- Research
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- Inspiration
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- Project Duration
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- Operation Flow
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- Team Members
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
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