Macau Light Festival 2019 TVC کارداتی ٹی وی اشتہار

Press Kit

Unique Properties

Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.

Dimensions & Packaging

HD 1920X1080 Video

Tags

TV commercial, Live shooting, VFX, Motion graphics, 3d animation

Production Technology

In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.

Design Challenge

The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.

Research

In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!

Inspiration

Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!

Project Duration

The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.

Operation Flow

Video file can be operated in every video player

Patents

Copyrights belong to MIRAGE VISUALS 2019.

Image Credits

MIRAGE VISUALS All right reserved.