Adore Repackaging سینٹری پیڈ کے بستہبندی (پیکجنگ) ءِ ڈیزائن by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2020
Adore Repackaging سینٹری پیڈ کے بستہبندی (پیکجنگ) ءِ ڈیزائن
Client: Etereo Pte Ltd
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #101113The Design
About Adore Repackaging سینٹری پیڈ کے بستہبندی (پیکجنگ) ءِ ڈیزائن
ادور (Adore) یک بستہبندی ءِ ڈیزائن اِنت کہ سینٹری پیڈءَ ئے واستہ جوڑ بوتگ۔ ایں بستہبندی دگہ دستی نبشتگی ٹائپفیس ءَ چوش اصلی ڈیزائن عنصرے بہر کنت تاں جوانی و سرزندگی ئے احساس پیدا بیت۔ لےآؤٹ سادہ ات یک سادہ پسمنظرءِ سرا شریت، ہماںواش تہجہ زنانہ سلامتی ءِ موضوع ءَ ورگیریت۔ ہر یک پیک مکمل واش مہر بوتگ ایلومینیم فویل ءَ جوڑ بوتگ کہ یک دوبارہ بند بوتگین سرءَ داریت، جہ ای گوں یوزر ءَ ھما مقدارے کہ لوٹیت گیریت و پیک ءَ دوبارہ بند کنت تاں پیڈ ءَ جہ جراثیم و بیکٹیریا ءَ محفوظ داریت۔ سی سائز جوڑ بوتگ اَنت: پینٹیلائنر، دیم و شپ ءِ استعمال ءِ واستہ۔
The Recognition
About the A' Design Award برنجی انعام
Adore Repackaging سینٹری پیڈ کے بستہبندی (پیکجنگ) ءِ ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Adore Repackaging سینٹری پیڈ کے بستہبندی (پیکجنگ) ءِ ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Adore Repackaging سینٹری پیڈ کے بستہبندی (پیکجنگ) ءِ ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
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