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Lei Shing Hong Forest Food Court دیوالی هنر و هویت by Jansword Zhu

Lei Shing Hong Forest Food Court دیوالی هنر و هویت by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.


نقرہگرافک· 2020

Lei Shing Hong Forest Food Court دیوالی هنر و هویت

by Jansword Zhu

Client: Jansword zhu

A' Design Award نقرئی انعام Winner in گرافک Category

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Colors

The Design

About Lei Shing Hong Forest Food Court دیوالی هنر و هویت

فارسٹ فوڈ کورٹ یک فوڈ کورٹ اِنت که بیجنگ ءَ تا مشہور جاپانی معمار کوما کینگو ءِ طرح ءَ دفتری عمارت ءَ تا جاگہ گرپتگ اِنت۔ معماری ءِ مرکزی مفہوم "شہر ءَ تا ءِ جنگل" اِنت۔ برانڈنگ و ۶ میٹر*۱۵۰ میٹر ءِ لبز ءَ دیوالی هنر اے مفہوم ءَ چہ پیدا بوتگ اَنت۔ خوش‌آیند گرافکس و آزاد ضربات یک آرام‌دہ، طبیعی لیکن شہری جریان ءَ جدی دفتری عمارت ءِ میان وارد کنت۔ نیمه-تجریدی تصویرکشی دفتر ءِ فضا ءَ متوازن کنت و زیادہ بچگانہ یا ملیح بوتگ ءَ چہ جلگیری کنت۔

The Recognition

About the A' Design Award نقرئی انعام

Lei Shing Hong Forest Food Court دیوالی هنر و هویت A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Lei Shing Hong Forest Food Court دیوالی هنر و هویت چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Lei Shing Hong Forest Food Court دیوالی هنر و هویت یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging
6m*150m (Wall Art)
Tags
Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology
Ai Software, sub-transparent glass foil
Design Challenge
To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research
The interview of Clients and people work in the office.
Inspiration
Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration
The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow
One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents
Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members
Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu

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