Boho Ras بسته بندی شدگین کاکٹیل چه ڈیزائنر Abhijeet Thakur

ڈیزائن Boho Ras بسته بندی شدگین کاکٹیل چه ڈیزائنر Abhijeet Thakur یک باز باایزّتین بُردکار ته 2020 A' Design Award نقرئی انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.

نقرہپیکیجنگ· 2020

Boho Ras بسته بندی شدگین کاکٹیل

چه Abhijeet Thakur

مشتری: Abhijeet Thakur

بُردکار A' Design Award نقرئی انعام ته بخش پیکیجنگ

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سایٹ بگند A' Design Award ءَ بگند پریس ریلیز اِنعام ءِ بیجّ

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ڈیزائن

Boho Ras بسته بندی شدگین کاکٹیل ءِ بارءَ

بوہو راس بہترین مقامی ہندوستانی اسپرٹ گوں جوڑ کرگ بوتگین بسته بندی شدگین کاکٹیل ءَ وروش کنت۔ ئے پروڈکٹ ءَ بوہیمین فضا ہست کہ غیر روایتی آرٹسٹک زندگ ءِ انداز ءَ پکڑ کنت و پروڈکٹ ءِ بصری عکس کاکٹیل ءَ پی واتر پہ حاصل بیگ بزانی ءِ خلاصہ تصویر اِنت۔ ایءَ کامیابی گوں اے نقطہ ءَ حاصل کرتگ اِنت کجا گلوبل و لوکل ملنت، کجا آیءِ چہ گِرد بنت کہ پروڈکٹ ءَ گلوکل فضا بیت۔ بوہو راس ٢٠٠ ملی لیٹر ءِ بوتل ءَ پاک اسپرٹ و ٢٠٠ ملی لیٹر و ٧٥٠ ملی لیٹر ءِ بوتل ءَ بسته بندی شدگین کاکٹیل ءِ وروش کنت۔

پِجّاری

A' Design Award نقرئی انعام ءِ بارءَ

Boho Ras بسته بندی شدگین کاکٹیل A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Boho Ras بسته بندی شدگین کاکٹیل چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Boho Ras بسته بندی شدگین کاکٹیل یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

ڈیزائن ءِ پُشت سر

پریس کِٹ

اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.

خاصین بزانتان: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
اندازه ؤ بسته‌بندی: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
ٹیگان: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
تولید ٹکنالوجی: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
ڈیزائن چیلنج: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
تحقیق: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
الهام: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
پرۏژه مدّت: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
عملیاتی رۏش: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.