Huade شهری بصری هویت by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

آسنگرافک· 2020

Huade شهری بصری هویت

by Fu Yong

Client: Huade

A' Design Award آسنین انعام Winner in گرافک Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade شهری بصری هویت

هواد یک وخت چین ئی شمالی سرحداں ئی دپاچ کنۆک واسطه یک مهمی لشکری بنیاد بوت۔ ترک کرتگ لشکری تأسیسات لشکری تجربه و گردش ئے پیش داگ بیت و شهری اقتصادی ترقی ئے هراں کنگ بیت۔ ڈیزائن یک دکمه اں الهام گرتگ، دکمه ئی منځ وهڑئی ٹهر و شروع ئی نشاناں اے مطلب انت که گران کار ٹهر کنیت و هوادئ سپر شروع کنیت۔ ٹهر و شروع ئی نشان و پنځ کونی ستاره ئی ترکیب هوادئ انگلیسی کوته نام HD انت۔ پنځ کونی ستاره فوجی جهنڈ و شان ئی نشان ئی بخشے انت۔ هواد همیشگا یاد داریت و جنگ ئی وهدا وطن ئی دپاچ کنۆک هیروانی تعظیم و سلام کنیت۔

The Recognition

About the A' Design Award آسنین انعام

Huade شهری بصری هویت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Huade شهری بصری هویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Huade شهری بصری هویت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.