Pizzamax براند ہدایت by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2020
Pizzamax براند ہدایت
Client: Salvita Design
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #102715The Design
About Pizzamax براند ہدایت
پیزامیکس لتوانیا ءِ یک ننکین پیزا ریسٹورانت زنجیرءِ برانڈ ہدایت اِنت۔ پیشیں ہدایت چنڈیں گرافیکی سبکانی ملغوبہ بوت و مشتریانی گیشتر برانڈ ءِ ہاترا کم احساس دات۔ نوکین طرح ئے یک سادہترین لوگو ءِ استفادہ کنت کہ سُہر، سیاہ و سپید رنگانی جتہ اِنت، ہماں رنگ کہ کلاسیک اٹالوی پیزا ءِ گیر بستگ اَنت۔ لفظ "پیزا" و "میکس" بزنس کارڈانی و پیزا باکسانی مختلف پہلوواں چہ گچین بوتگ اَنت۔ حرف "M" و "X" ءِ خم بوتگیں سرا ایشی نشان دیت کہ گویا بیکر مستقیم دستاں سرا پیزا وار انت۔ ای ہدایت بزنس کارڈ، لیٹرہیڈ، پیزا باکس و لباساں سرا استفادہ بوتگ اِنت۔
The Recognition
About the A' Design Award برنجی انعام
Pizzamax براند ہدایت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Pizzamax براند ہدایت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Pizzamax براند ہدایت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
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