New Vision رئیسی وظیفه: جوس ءِ پیکنگ by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.
آسنپیکیجنگ· 2020
New Vision رئیسی وظیفه: جوس ءِ پیکنگ
Client: Nanpai Farm
A' Design Award آسنین انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #103664The Design
About New Vision رئیسی وظیفه: جوس ءِ پیکنگ
کتاب متن: نیو ویژن یک سلسله ءِ جوس پیکنگ انت کہ یک میوگ ءِ فارم ءِ واستہ ڈیزائن بوتگ۔ ہر بوتل یک بلیٹ میوگی گرافک ءِ دیم دیرتگ کہ ڈیزائن سافٹ ویئر ءَ جوڑ بوتگ و لیزر پرنٹنگ ءِ پروسس ءَ تولید بوتگ۔ اے گرافک جوس ءِ زیات غذائیت ءَ سادگ بصری شکل ءَ بدل کنت کہ آسانی ءَ یاد بہ کپت۔ اے سلسلہ ءِ مقصد اینت کہ عام سوپرمارکیٹ ءِ جوس پیکنگ ءَ جدا و ممتاز بہ ات، تاں خریدارانی جلد ءَ ہر قسم ءَ بہ شناسنت و پہچانت۔ ہر بوتل ءِ بلندی ۲۲۰ ملی میٹر و قطر ۶۴ ملی میٹر انت۔
The Recognition
About the A' Design Award آسنین انعام
New Vision رئیسی وظیفه: جوس ءِ پیکنگ A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ New Vision رئیسی وظیفه: جوس ءِ پیکنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ New Vision رئیسی وظیفه: جوس ءِ پیکنگ ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- Dimensions & Packaging
- Bottle height: 220mm
Bottle diameter 64 mm - Tags
- Juice, packaging design
- Production Technology
- 1. Use computer design software for graphic design.
2. Produced by laser printing process. - Design Challenge
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. - Research
- Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. - Inspiration
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. - Project Duration
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- Direct display, no more operation instructions required.
- Team Members
- Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd - Image Credits
- Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
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