Pride Shrike ماسکوٹ ڈیزائن by Meng Chih Chiang

Pride Shrike ماسکوٹ ڈیزائن by Meng Chih Chiang is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن Competition Category.

برنجایڈورٹائزنگ· 2021

Pride Shrike ماسکوٹ ڈیزائن

by Meng Chih Chiang

Client: Pingtung County Government

A' Design Award برنجی انعام Winner in ایڈورٹائزنگ Category

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Colors

The Design

About Pride Shrike ماسکوٹ ڈیزائن

بُک ٹیکسٹ: پرائیڈ شرائیک یک ماسکوٹ اِنت کہ تائیوان ءِ پنگ‌تنگ ءَ گِرہ بوتگین یک ملی ہائی سکول ورزشی رویداد ءِ واستہ ڈیزائن بوتگ۔ ایں ماسکوٹ براؤن شرائیک (brown shrike) سرا بنیاد اِنت، کہ پنگ‌تنگ کاؤنٹی ءِ رسمی مرغ اِنت، و ایں پرندگ اَنت گوں مہری صورت‌ءَ گڑا انتخاب بوتگ کہ دیریں وہدءَ تا نون ایں شہر گوں ایشی ہمراہ بوتگ۔ پرندہ‌شناسانی گوں مشورہ کنگ بوتگ تاں سیاہ چم-چادر، سُر رنگین سرءِ بدن و دُم ءِ سفید سر درست دکار بوکن۔ ایں ماسکوٹ گرافیکی و سہ‌بعدی دو شکلانی ءَ کشگ بوتگ و گوں ھمراہی یک وسیع استعمال بوتگین پیغام‌رسانی ایپلیکیشن ءِ واستہ متحرک اسٹیکرانی ءَ بدل بوتگ۔ ھدف ورزش و میزبان علاقہ ءِ تشویق کنگ اِنت۔

The Recognition

About the A' Design Award برنجی انعام

Pride Shrike ماسکوٹ ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Pride Shrike ماسکوٹ ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Pride Shrike ماسکوٹ ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Dimensions & Packaging: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Tags: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Production Technology: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Design Challenge: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Research: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspiration: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Project Duration: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Operation Flow: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Team Members: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Image Credits: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang