Birds and Coffee پیکیجنگ by Kristina Pacesaite

Birds and Coffee پیکیجنگ by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.

نقرہپیکیجنگ· 2021

Birds and Coffee پیکیجنگ

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

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Verified Award Winner
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Colors

The Design

About Birds and Coffee پیکیجنگ

ہر محصول ءَ سئی پیکیجنگ ءِ حق اِنت۔ ای پیکیجنگ ءِ ترقی دیگ ءِ تہا، ڈیزائنر یک کامیاب کافی رُسٹ کنوک کمپنی ءِ کمک کرت کہ نوکیں مردمانی گۆں رسگ کنت کہ پریمیم کوالٹی ءِ کافی ءِ قدر کنن ءُ آیی ءِ اصل ءَ پروا کنن۔ پیکیجنگ ءِ نوکیں شکل ءِ دیگ ءِ تہا، ڈیزائنر کوشش ءَ اِت کہ دستی کافی ءِ ارج ءَ زیات کنت کہ تقریباً ہمہ براعظمانی ءَ آیت۔ ہر دیس ءِ مرغ ءِ تصویرانی ءِ استعمال ءِ فیصلہ آیانی ءِ خوش‌بیگی ءِ طبیعت ءَ مبنا بوت ءُ ہمانا آ دست ءِ کار ءِ احساس کہ آیان آخیریں محصول ءَ دنت۔ کرافٹ کاغذ ءُ تصویرانی ءِ چمین تیرین قہوہ ای رنگ ءَ ہمے مقصد ءَ کار کنت۔

The Recognition

About the A' Design Award نقرئی انعام

Birds and Coffee پیکیجنگ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Birds and Coffee پیکیجنگ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Birds and Coffee پیکیجنگ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite