Greenland Bund Centre Primary Function: مکسڈ یوز کمپلیکس (چار گوں کارمرزی مجتمع) by Rongpu XU

Greenland Bund Centre Primary Function: مکسڈ یوز کمپلیکس (چار گوں کارمرزی مجتمع) by Rongpu XU is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in کنسٹرکشن ءِ ریئل اسٹیٹ پراجیکٹس ڈیزائن Competition Category.

نقرہریئل اسٹیٹ· 2021

Greenland Bund Centre Primary Function: مکسڈ یوز کمپلیکس (چار گوں کارمرزی مجتمع)

by Rongpu XU

Client: Greenland Bund Centre

A' Design Award نقرئی انعام Winner in ریئل اسٹیٹ Category

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The Design

About Greenland Bund Centre Primary Function: مکسڈ یوز کمپلیکس (چار گوں کارمرزی مجتمع)

Book Text: گرین لینڈ بنڈ سینٹر یک چار گوں کارمرزی مجتمع اِنت کہ شنگھائی ءِ ساؤتھ بنڈ ءَ آھتگ۔ ایش ءِ زمین ۱۲۶,۷۰۰ مربع میٹر ءَ گرگ اِنت، آ ءِ کُل تعمیراتی جاگہ ۱۲ لکھ مربع میٹر اِنت۔ کلاس اے آفس ٹاورانی، رہائشی عمارتانی، ریٹیل جاگہانی، کلچرل مکانانی و عام جاگہانی ءُ محفوظ کنگ بیتگیں تاریخی ساختمانانی گوں یکجاہ کنگ بیتگ۔ ھُردیں عمارت ءُ پیادہ روانی ریگ ایش مجتمع ءَ نزّیکیں کُہنیں شہر ءَ گوں پیوند دنت۔ یک مچّ تا رۆدرآیگ لینڈسکیپ محور ءُ یک زربان تا نمرۆچ کلچرل محور رودجاگہ ءَ گوں چار طرفی محلہ ءَ پیوند کنت۔

The Recognition

About the A' Design Award نقرئی انعام

Greenland Bund Centre Primary Function: مکسڈ یوز کمپلیکس (چار گوں کارمرزی مجتمع) A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Greenland Bund Centre Primary Function: مکسڈ یوز کمپلیکس (چار گوں کارمرزی مجتمع) چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Greenland Bund Centre Primary Function: مکسڈ یوز کمپلیکس (چار گوں کارمرزی مجتمع) یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greenland Bund Centre is a mixed-use complex on South Bund of Shanghai. The 127,000-sq.-meter site contains world-class office and residential towers and an array of historic structures, retail, cultural and public spaces, forming a 24/7 environment that reflects the highest values of contemporary society. The concept is destined to become an international model.
Dimensions & Packaging: Located in Shanghai’s South Bund, Greenland Bund Centre covers 126,700 m2 with a total construction area of 1.2 million m2 containing super-tall Class A office towers and world-class residential buildings.
Tags: Greenland Bund Centre , a landmark destination, mixed-use complex, 24/7 environment, 5G integrated ecosystem
Production Technology: Working with industry, universities, research bodies and technology companies, the project produced a number of innovations including a high-performance composite structure, innovative structural state monitoring technology and the first experimental site for a 5G integrated ecosystem, to name just a few.
Design Challenge: The key design challenge is to harmonize scale on site and with surrounding context while also relating to the E/W green axis and N/S cultural axis to create a 24/7 public environment. Goals aim to serve functions of a modern financial center in a pedestrian space and create an urban landscape that attends both to history and development. A public space strategy integrates the riverside and open space into the project. Green space flows into the neighborhood forming public space at the intersection centered on the Dongjiadu Catholic Church. To emphasize relationship with the city surroundings, the axis continues the fish-bone layout of the Dongjiadu area and connects to the green belt. The Arts Center intersects with a major public activity zone of the South Bund.
Research: The goal of the project is to create a small-scale mixed-use, dynamic and orderly architectural form, and an embedded urban texture closely combined with the Old Town environment by adopting the public space strategy of riverside and hinterland infiltration and integration.
In using the small-scaled building language, it is to create an international urban form; a people-oriented block space serving the modern functions of compound financial center; and a three-dimensional, ecological and diversified urban landscape by balancing the tradition elements and new development.
The east/west axis is the principle landscape axis running through office towers, a landscaped park, a garden-style centralized commerce, riverside CBDs, and waterfront nodes between east and west. The north/south axis is mainly a green landscape axis connecting the Dongjiadu Catholic Church, the Greenland Cultural Corridor, the Merchant Shipping Guild Hall and other historical and cultural elements from north to south.
In terms of spatial form, it is to create an agreeable small, public and vibrant space easy for management with complex functions. The garden-style centralized commerce, on the other hand, embodies the organic combination of commercial functions, green landscape system and elevated pedestrian system.
Inspiration: Linking historical inheritance to future trends, the Bund Centre is set to become a landmark development within the Financial Cluster Zone along the Shanghai's Bund. The project expands on the economic foundation of the historic Dongjiadu port that launched Shanghai as a commercial center. Also, the project maintains historical integrity and the social fabric of the area by preserving the status of the Shanghai old town districts.
Project Duration: The project began in September 2016 and is scheduled for completion in December 2022. The Class A office buildings were completed in March 2020. The landmark tower will be completed in June 2022.
Location:No. 998, Zhongshan South Road, Huangpu District, Shanghai
Team Members: Chairman and General manager: Rongpu XU
Producer：Ran DUAN
Director：Hongliang CHEN
Architect：Robert Whitlock
Jamie von Klemperer
Jeff Kenoff