Harlem Advocacy پوسٹر سیریز by Jiaqi Song

Harlem Advocacy پوسٹر سیریز by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2021

Harlem Advocacy پوسٹر سیریز

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award برنجی انعام Winner in گرافک Category

11,237

Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy پوسٹر سیریز

هارلم ایڈووکیسی یک سلسله ءِ اشتِهاری مہم پوسٹرانی ئے که برے یک عوامی صحت ءِ ایڈووکیسی پروگرام، هارلم، نیویارک سٹی ءِ واستا جوڑ بوته اِنت۔ اے پوستر یک برانڈ لاک اپ ءَ الگ الگ نقاشی بوته آئیکونانی گوں ملغنڈ کنیت، و هر آئیکون یک خدمت ءِ نمائندگی کنیت، مثلاً طبی، سماجی، تعلیمی یا نوکری ءِ مربوط مدد۔ یک اصلی پوستر تمام آئیکونانی گوں هم ءَ نشان دیت۔ عوامی ورهد ءِ واستا، اے سلسله جدا جدا پوسترانی ءَ ونڈ بوته اِنت، هر یکے یک آئیکون ءَ گپ سائز ءَ نشان دیت۔ بصری سبک ءَ پاپ آرٹ ءِ اثر اِنت، چه ای وجه ءَ مقامی رهووکان زوت زوت خدماتانی ءَ سناخت کنگ بتوانت۔

The Recognition

About the A' Design Award برنجی انعام

Harlem Advocacy پوسٹر سیریز A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Harlem Advocacy پوسٹر سیریز چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Harlem Advocacy پوسٹر سیریز ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.