Branding Accademia of Perugia برانڈ سسٹم و کمپین

Press Kit

Unique Properties

The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions

Dimensions & Packaging

Online and outdoor campaign

Tags

Type, Campaign, Art school

Production Technology

The material was both digital and print

Design Challenge

The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.

Research

We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.

Inspiration

A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.

Project Duration

June-October, Perugia Italy

Operation Flow

The Interaction with the campaign was across both traditional outdoor and online social campaigns.

Image Credits

Paul Robb