ڈیزائن IBIS Bread Culinary Explorers برانڈ ءِ نۆکیں سازی چه ڈیزائنر Wolkendieb Design Agency یک باز باایزّتین بُردکار ته 2021 A' Design Award برنجی انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.
برنجپیکیجنگ· 2021
IBIS Bread Culinary Explorers برانڈ ءِ نۆکیں سازی
مشتری: IBIS Backwarenvertriebs GmbH
بُردکار A' Design Award برنجی انعام ته بخش پیکیجنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #108487ڈیزائن
IBIS Bread Culinary Explorers برانڈ ءِ نۆکیں سازی ءِ بارءَ
30 سالاں ءَ گیشتر، IBIS Backwaren نان ءُ ویانوازری ءِ خاص محصولات جرمن بازار ءَ وارد کنت. شیلپاں ءَ گیشتریں پیزانگ ءِ هاترا، Wolkendieb آیءِ برانڈ ءِ شناخت ءَ نۆکیں سرءَ جۆڑ کتگ، هستیں محصولات ءِ مجموعه ءُ نۆکیں محصولات ءَ نۆکیں ڈیزائن کتگ. لوگو ءِ بیں ءِ تاثیر روشن سرخ رنگ ءِ چوکاٹ ءِ وسیله ءَ تازه ءُ مزن کتگ بیتگ، ءُ همه رسانه ءَ اے دو چند اندازه ءَ کتگ بیتگ. کار آ بوت که پوختگیں محصولات ءِ کیپیت ءُ گوں گوں بندی پیش دار بیت. گیشتریں ساخت ءُ استعمال کنوک ءِ پهمگ ءِ پچ پچا روچگ ءِ هاترا، محصولات ءِ مجموعه دو دسته ءَ تقسیم بیتگ: نان ءُ ویانوازری.
پِجّاری
A' Design Award برنجی انعام ءِ بارءَ
IBIS Bread Culinary Explorers برانڈ ءِ نۆکیں سازی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ IBIS Bread Culinary Explorers برانڈ ءِ نۆکیں سازی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ IBIS Bread Culinary Explorers برانڈ ءِ نۆکیں سازی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
- اندازه ؤ بستهبندی
- Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
- ٹیگان
- packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
- تولید ٹکنالوجی
- All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
- ڈیزائن چیلنج
- The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
- تحقیق
- Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
- الهام
- IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
- پرۏژه مدّت
- The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
- عملیاتی رۏش
- Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
- ٹیمئے اعضا
- Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn - تصویرانی کریڈٹ
- Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
همے دسته بندی ءَ گیشتر اِنعام یافته ڈیزائن، شایستگی ءِ بنیاد ءَ چاگرد کنگ بوتگ.
