Tongrentang Zhima Health ریٹیل ءِ اندرونی ڈیزائن by Yong Wong

Tongrentang Zhima Health ریٹیل ءِ اندرونی ڈیزائن by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award زرّیں انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.

زرانٹیریئر· 2021

Tongrentang Zhima Health ریٹیل ءِ اندرونی ڈیزائن

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award زرّیں انعام Winner in انٹیریئر Category

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The Design

About Tongrentang Zhima Health ریٹیل ءِ اندرونی ڈیزائن

تونگ رین تانگ ژیما ہیلتھ یک تجربہ ءِ اسٹور ءِ کہ بیجنگ ءَ نندگ اِنت. اے اسٹور سئے منزلاں سرا 5000 مربع میٹر ءَ گیر کنت. غذائی ضمیمہ، پرورش دیوکیں وراک ءُ صحت ءِ پرستاری ءِ چیزاں کہ صحت ءِ ٹیکنالوجی ءَ ہم شامل کننت، یک جاگہ ءَ پیش دارگ بنت. اندرون ءَ مزنیں دیم پہ دیم مواداں، پہ مثال ٹھوس دار ءُ برنج، کارمرز کنگ بوتگ اَنت. زمین ءِ منزل ءَ چہ برزی نیمگ ءَ چار موضوع پیش دارگ بنت، یعنی جست ءُ پرس، وراک، صحت ءِ بازگرّی ءُ درمان. اے اسٹور گاہکاں پہ یک آرام دیوکیں سماجی جاگہ ءِ حیثیت ءَ ہم خدمت کنت.

The Recognition

About the A' Design Award زرّیں انعام

Tongrentang Zhima Health ریٹیل ءِ اندرونی ڈیزائن A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Tongrentang Zhima Health ریٹیل ءِ اندرونی ڈیزائن چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Tongrentang Zhima Health ریٹیل ءِ اندرونی ڈیزائن شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design