X-Hale کمپاین ڈیزائن by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2021

X-Hale کمپاین ڈیزائن

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

A' Design Award برنجی انعام Winner in گرافک Category

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Colors

The Design

About X-Hale کمپاین ڈیزائن

X-Hale یک کمپاین ڈیزائن اِنت کہ یک مجازی آرٹ نمائش ءِ واستہ جوڑ بوتگ۔ ایی کمپاین ءِ منجاں یک لوگو، پوسٹر، یک بینر، یک ٹریلر و زندہ اسٹریمنگ ءِ واستہ گرافیکی مواد شامل اَنت۔ اصلی بصری عنصر یک 2.5D ٹائپوگرافیک ساخت اِنت۔ رنگین و چمکدار رنگ ھمے واستہ استعمال بوتگ اَنت کہ سبکی، روانی و راز ءِ احساس دِنت۔ گڑا شئیاں، مثلاً چوکور پوسٹر و قول ءِ کارت، یک آرام و آہستہ نفس کشگ ءِ حرکت ءِ ساں متحرک کرتگ بوتگ اَنت۔ ایی مواد یک ویب سائٹ و سوشل میڈیا ءِ واستہ گوں چنکو فارمیٹاں تیار کرتگ بوتگ اَنت۔ ایی کمپاین وبائی دور ءِ زمانگ ءِ منجاں فنکاراں و تماشاگراں ءِ درمیان آنلائن ہمکلامی ءِ ملگری کنت۔

The Recognition

About the A' Design Award برنجی انعام

X-Hale کمپاین ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ X-Hale کمپاین ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ X-Hale کمپاین ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu