Haci Bekir Halva بستهبندی by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.
آسنپیکیجنگ· 2021
Haci Bekir Halva بستهبندی
Client: Haci Bekir
A' Design Award آسنین انعام Winner in پیکیجنگ Category
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- Verified Award Winner
- Verify Award Status for #109346
The Design
About Haci Bekir Halva بستهبندی
حاجی بکیر دنیاہا یکے پروتیریں برانڈانی شمار ءَ اِنت ءُ یک گندیں میراتے ہست. ہرچند برانڈ نامی کیفیت ءُ مصنوعات ءِ رضامندی گوں خودکار ربطے درانت، اِت قدیمی برانڈ واستءَ نوکیں نسل ءَ متوجہ کنگ مشکل اِنت. ترک وارگ ءِ رجحان ءَ حلوا ءِ ودیں مقبولیت ءِ سرا، برانڈ آیی شا فائده برگ ءُ ءُئی حلوا ءِ پیکنگ نوکیں کنگ وت. نوکیں ڈیزائن ءِ ساہ لیکن تورنگ ءَ ترّاں دیوکگیں نقش ءُ رنگ حاجی بکیرءَ ءُئی دسترس ءُ برانڈ ءِ شناخت ءِ واز کنگ ءِ اجازت دنت. ڈیزائن ءِ نقش ءُ رنگ ہر دو سہ حلوا ءِ اجزاء ءُ بافتاں شا الہام ہستگ انت.
The Recognition
About the A' Design Award آسنین انعام
Haci Bekir Halva بستهبندی A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Haci Bekir Halva بستهبندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Haci Bekir Halva بستهبندی ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva. - Dimensions & Packaging
- This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
- Tags
- packaging, box, design, patterns, food
- Production Technology
- The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
- Design Challenge
- The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
- Research
- The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
- Inspiration
- The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
- Project Duration
- The project started in December 2019 and finished in February 2020, in Istanbul.
- Operation Flow
- The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
- Image Credits
- Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.
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