Chadao کتاب by Wang Zhi is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in پرنٹ ءِ پبلشڈ میڈیا ڈیزائن Competition Category.

برنجپرنٹ· 2021

Chadao کتاب

by Wang Zhi

Client: Yunnan TAETEA Group Co., Ltd.

A' Design Award برنجی انعام Winner in پرنٹ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chadao کتاب

سخت جلد ئی مواد و رنگاں پوئر چے ئی معمولی رنگانی واضح ڈاہ اے پیش کنگ واستہ استعمال بیتگ انت۔ فونٹ ئی ڈیزائن و ترتیب بندی په بجایں خالی جاہ ہالی کورتگ بیت انت و کل ترتیب بندی تبدیلیاں اے پُر انت۔ نوکیں ڈیزائن ئی زبان چینی پوئر چے ئی دلکشی ئی تشریح واستہ استعمال بیتگ انت و بابانی ڈیزائن سادہ و روشن انت۔ تصویراں و مواد بہ جوڑ بیتگ انت و دلچسپ انت۔ گرافکس و متن په ہماہنگی و بجایں ڈاہ اے پیش کورتگ بیت انت۔

The Recognition

About the A' Design Award برنجی انعام

Chadao کتاب A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Chadao کتاب چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Chadao کتاب ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
Dimensions & Packaging: Book size: 170mm x 240mm x 23mm
Tags: TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
Production Technology: The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
Design Challenge: The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
Research: The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
Inspiration: The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.

An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao.
Project Duration: January 1 to 31, 2018; Beijing, China
Operation Flow: By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
Patents: Copyrights belong to Foreign Languages Press, 2018
Team Members: Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan
Image Credits: Photographe: Wang Haifei, Sun Yishuai