Cilly مشروب کین پیکینگ by Guangzhou Cheung Ying Design Co., Ltd.

Cilly مشروب کین پیکینگ by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2021

Cilly مشروب کین پیکینگ

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner
Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly مشروب کین پیکینگ

سیلی یک پیکینگ ڈیزائن ءِ رووش انت کہ روزا روکسبرگی ءِ جوس ءِ واستی ءِ جوان مصرف‌کنوکانی ھدف ءَ ساختہ بوتگ. ایں جوس ءِ مقصد انت کہ وار وارگ ءِ دوران زبان و کام ءَ صاف بہ کنت و ھمے شان ءَ یک سالم و غذایی گزینگ ھم پیش بہ دارت. ظرف یک آلومینیمی کین انت کہ 245 ملی لیٹر ظرفیت دارت۔ کین ءِ درازی 65 ملی‌متر، پھنایی 65 ملی‌متر و بلندی 95 ملی‌متر انت۔ گرافیک‌ءَ گرافیتی سبک ءَ پاپ آرت ءَ گوں یکجار کرتگ۔ برانڈ ءِ نام یک تجریدی اثر ءِ مانند جوس ءِ پاشیدگ ءِ منظر ءَ جاگہ بوتگ۔ روشن و متضاد رنگ کین ءَ یک جوان و مد روز شکل دیت۔

The Recognition

About the A' Design Award برنجی انعام

Cilly مشروب کین پیکینگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Cilly مشروب کین پیکینگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Cilly مشروب کین پیکینگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu