Atelier Intimo Flagship فروشگاہی جاگہ by O and O Studio Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.
نقرہانٹیریئر· 2021
Atelier Intimo Flagship فروشگاہی جاگہ
Client: O&O Studio
A' Design Award نقرئی انعام Winner in انٹیریئر Category
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The Design
About Atelier Intimo Flagship فروشگاہی جاگہ
ما ئی دنیا 2020 ئے تا اٹ بےسابقہ وائرس ئے زور آت۔ O and O Studio ئی طرفا ڈیزائن کنگ بوتگیں Atelier Intimo ئی اولیں فلیگ شپ "سوختہ زمین ئی نوکیں جنم" ئی تصور تا الہام گریتگ، کہ طبیعت ئی شپا دیگیں قدرت ئی یکجاہی نشان دنت کہ انسانیت آں نوکیں امید بخشت۔ اٹ ڈرامائی جاگہ جوڑ کنگ بیتگ کہ بینوکاں آں اے وھد و جاگہ ئے تا تصور و خیال ئے تا لمحات آں گزارگ ئی موقع دنت، و ہنرانہ تنصیب آں اٹ سلسلہ بی جوڑ کنگ بیتگ کہ برانڈ ئی اصلی خصوصیات آں بہ طور کامل نشان دنت۔ اے فلیگ شپ یک عام فروشگاہی جاگہ نہ اِنت، بلکہ ئے Atelier Intimo ئی نمائشی اسٹیج اِنت۔
The Recognition
About the A' Design Award نقرئی انعام
Atelier Intimo Flagship فروشگاہی جاگہ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Atelier Intimo Flagship فروشگاہی جاگہ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Atelier Intimo Flagship فروشگاہی جاگہ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
- Dimensions & Packaging
- The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
- Tags
- Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
- Production Technology
- In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
- Design Challenge
- O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
- Research
- The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
- Inspiration
- In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
- Project Duration
- The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
- Operation Flow
- The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
- Team Members
- Suzanne Li
Eric Chan
Katt Chung Yap - Image Credits
- Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo
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