Lazarus Effekt کمپاینی نگاریں by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2021
Lazarus Effekt کمپاینی نگاریں
by Lara Wilkin
Client: Lara Wilkin
A' Design Award برنجی انعام Winner in گرافک Category
Verified Award Winner
Verify Award Status for #111279The Design
About Lazarus Effekt کمپاینی نگاریں
لازاروس افیکٹ یک سیت اِنت کمپاینی نگاریں جو یک کراس-میڈیا آگاہی کمپاین ءِ واسطا لازاروس افیکٹ ءِ سرا جوڑ بوتگ اِنت۔ لازاروس افیکٹ، یک اصطلاح چہ پیلینٹالوجسٹ ڈیوڈ جیبلونسکی ءِ لاہوتین، اَنت زندگی ءِ ہماں شکل ءِ دوبارہ کشف ءِ بیان کنت کہ یکبار گم یا نابود سرجم بوتگ بوتہ۔ نگاریں گِسانی و ہیوانانی نمائش دیت کہ دوبارہ لبّ بوتگ اِنت۔ ہر یک شکل چہ سیاہ و سفید ویکٹر گرافک ءِ رنگا کشیت بوتگ و تفصیلاں ثروتمند اِنت، تاں بیننوک درگ ءِ نگاہ ءَ گوں زیاتر چیزاں کشف کنت۔ گپتریں چاپ یک بصری کلید ءِ رول بجا آورت کہ پوسٹراں، فلائراں، بینراں و معلوماتی گرافکاں ئے گوں یک دگہ ربط دیت۔
The Recognition
About the A' Design Award برنجی انعام
Lazarus Effekt کمپاینی نگاریں A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Lazarus Effekt کمپاینی نگاریں چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Lazarus Effekt کمپاینی نگاریں ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning. - Dimensions & Packaging
- main illustration 32000 mm / 23428 mm
- Tags
- Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
- Production Technology
- Drawn layout and adobe illustrator vectors
- Design Challenge
- The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic. - Research
- Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage. - Inspiration
- The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies. - Project Duration
- The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428 - Operation Flow
- The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
- Team Members
- Lara Wilkin
- Image Credits
- Lara Wilkin
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