Kum-Kum آب ئی بستہ بندی by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award زرّیں انعام in پیکیجنگ ڈیزائن Competition Category.
زرپیکیجنگ· 2021
Kum-Kum آب ئی بستہ بندی
Client: Backbone Branding
A' Design Award زرّیں انعام Winner in پیکیجنگ Category
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- Verified Award Winner
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The Design
About Kum-Kum آب ئی بستہ بندی
بوتل ئے چار طرپا سر ہم شکل قطرہ ہستنت، دو جور کنا و دو پاچ کنا، کہ آب ئی متحرک حالت ئا شکل دنت۔ لیبل و لوگو ئی بابتا، بیک بون برینڈنگ لیبل و پُر بوتل ئی یک ترکیب جوڑ کرتگ اِنت، کہ آب ئی شفافیت و لچکداری ئی اے ئی حرکت ئا پیش دارت کنت۔ پچ ئی لیبل ئی نیلیں رنگ بوتل گوں ہم آہنگی اِت و مایع ئی نزگا روشنی ئی انکسار ئی سبب اِت، بوتل دیدگ بوت و برانڈ ئی سپیدیں لوگو شفاف لیبل ئے سر نیلیں رنگ ئی پچ ئی لیبل ئی وجہ اِت واضح بوت۔
The Recognition
About the A' Design Award زرّیں انعام
Kum-Kum آب ئی بستہ بندی A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Kum-Kum آب ئی بستہ بندی چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Kum-Kum آب ئی بستہ بندی شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Team Members
- Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion - Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
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