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Who's That Eating پاپ اپ تصویری کتاب by Keitaro Sugihara

Who's That Eating پاپ اپ تصویری کتاب by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award زرّیں انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.


زرگرافک· 2021

Who's That Eating پاپ اپ تصویری کتاب

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award زرّیں انعام Winner in گرافک Category

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Verified Award Winner

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Colors

The Design

About Who's That Eating پاپ اپ تصویری کتاب

ای انٹرایکٹیو پاپ اپ کتاب ہپت جانوراں سرا اے که آیانی دوست‌داشتگیں ناشتہ جات ءَ مزہ کنت، ہر یکے گون 3D پاپ اپ تہہ که آیانی جداگں وارگ ءِ انداز ءَ نشان داتنت۔ ہر پاپ اپ یک ورق ءِ کٹ آؤٹ ءَ گون ڈیزائن کرگ بوتگ، و دومیں پشتی ورق که ہر دہپ ءِ اندریں گوں آشکار کنت و ساختاری استواری ءَ جمع کنت۔ ای سادہ ڈیزائن، کاغذیں کولاژ تصویراں گون ترکیب بوتگ، ہر جانور ءَ زندگی داتنت۔ متن جاپانی آواز کلماتاں (اونوماٹوپوییا) ءِ وسیلہ ءَ وارگ ءِ آوازاں شامل کنت، و وان کنوک ءَ حوصلہ داتنت که جانور چکوگ وختءَ ورقاں ءَ پاچ و بند کنت۔

The Recognition

About the A' Design Award زرّیں انعام

Who's That Eating پاپ اپ تصویری کتاب A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Who's That Eating پاپ اپ تصویری کتاب چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Who's That Eating پاپ اپ تصویری کتاب شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging
180 mm x 195 mm x 25 mm
Tags
Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology
Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge
The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research
For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration
After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration
The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow
For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members
Publisher : TOKYO SHOTEN Ltd.

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