Ecological Journey Primary Function: تُحفہ ءِ بکس by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
نقرہپیکیجنگ· 2021
Ecological Journey Primary Function: تُحفہ ءِ بکس
by Pufine Advertising Ltd. Co.
Client: Wuhan Little Bee Food Co., Ltd.
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
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- Verified Award Winner
- Verify Award Status for #111804
The Design
About Ecological Journey Primary Function: تُحفہ ءِ بکس
بُک ٹیکسٹ: بۆم شناختی سفر یک تُحفہ ءِ بکس اِنت کہ محلی طور ءَ تیار بوتگیں شہد ءُ چا ءِ واستہ اِنت۔ ڈیزائن ءَ کُھڈۆکیں دار ءِ برش آنی مدد ءَ رنگ بوتگیں طبیعی منظر آ نمایش دنت، کہ ادگہ محلی جانور ءُ خۆشمنظریں جاگہ آنی جہت اِنت۔ بکس ءِ ہر یک دیوگ ءَ یک مکمل تصویر اِنت، پمیشکا بکس آ تہنا دیستہ بہ بنت یا تران کیں پدر تصویر آنی تہا یکجاہ کنگ بہ بنت۔ سرپۆشگ گِسک ءُ دار ءِ کاگذ ءَ جوڑ بوتگ اَنت کہ ندۆکیں کُھڈۆکیں سطح دار انت، جُثہ سُہریں قالین ءِ کاگذ ءَ جوڑ بوتگ اِنت، ءُ بکس آ کاگذ ءِ رَسّہ ءَ بستگ بوتگ اَنت۔ یک کارڈ ہم تہا اِنت، کہ آ ءِ رۆدراتکی ءَ یک تصویر ءُ پُشتی ءَ آزاتیں چترکاری ءِ واستہ لکیریں سکرین دار اِنت۔
The Recognition
About the A' Design Award نقرئی انعام
Ecological Journey Primary Function: تُحفہ ءِ بکس A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Ecological Journey Primary Function: تُحفہ ءِ بکس چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Ecological Journey Primary Function: تُحفہ ءِ بکس یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
- Dimensions & Packaging
- Length:240mm, width:80mm, height:140mm
- Tags
- Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
- Production Technology
- The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
- Design Challenge
- 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
- Research
- The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
- Inspiration
- Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
- Project Duration
- The project began in September 2019 and will be completed in December 2019
- Operation Flow
- 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation. - Team Members
- Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli
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