ڈیزائن Theo Rebrand چاکلیٹ ءِ بندی بست چه ڈیزائنر Clarkmcdowall Inc یک باز باایزّتین بُردکار ته 2021 A' Design Award نقرئی انعام ته بخش رقابتی پیکیجنگ ڈیزائن اِنت.
نقرہپیکیجنگ· 2021
Theo Rebrand چاکلیٹ ءِ بندی بست
مشتری: Clarkmcdowall
بُردکار A' Design Award نقرئی انعام ته بخش پیکیجنگ
تصدیقبوتگین ایوارڈ بُردکار
ایوارڈ حالت تصدیق په #112066ڈیزائن
Theo Rebrand چاکلیٹ ءِ بندی بست ءِ بارءَ
تھیو ری برانڈ یک بندی بست ءُ ڈیکی سناخت ءِ پروگرام اِنت گڑا یک منصفانہ تجارت، دانگ ءَ چہ بار تئیں چاکلیٹ ءِ برانڈ ءِ واستہ. اے ڈیزائن یک زبردست رنگ ءِ لکیر ءَ کارمرز کنت وشّی ءِ گِراگ ءِ درگاہ ءِ نیمگا ءُ ءِ اعلیٰ چاکلیٹ ءِ ٹگرد ءَ بیانگ ءِ نیمگا۔ یک اسپیت پُشتی وارگ ءِ صفائی ءُ اجزا ءِ پاکی ءَ نشان دنت، ءُ بستاں ءَ الماری ءِ سرا نمایاں کنگ ءَ مدت کنت۔ بار حدوداً 3 بہ 6 انچ اِنت ءُ یک کاگدی چادر ءَ فویل ءِ اندرینی تہ ئے گوں کارمرز کنت۔ کپاں حدوداً 2 بہ 4 انچ اِنت ءُ یک میٹ سبسٹریٹ ئے سرا فلو ریپ ءَ کارمرز کننت۔ منزل ایش اِنت کہ برزیں معیار ءَ گوں وشّیں مزگ ءَ ملّہ بدنت۔
پِجّاری
A' Design Award نقرئی انعام ءِ بارءَ
Theo Rebrand چاکلیٹ ءِ بندی بست A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Theo Rebrand چاکلیٹ ءِ بندی بست چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Theo Rebrand چاکلیٹ ءِ بندی بست یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
ڈیزائن ءِ پُشت سر
پریس کِٹ
اعتبارات، ٹیم ءِ نفر و تکنیکی تفصیلات ڈیزائنر ءِ نیمگا فراهم کنگ بوتگ.
- خاصین بزانتان
- Theo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. We needed to show the link between higher-standard chocolate and good taste. We clarified brand purpose, expanding their offerings through innovation. For design, we prioritized elements that were central to this story and developed a confident visual identity across the ecosystem
- اندازه ؤ بستهبندی
- Bars are approximately 3 x 6 inches - paper overwrap with foil inner / cups are approximately 2x4 inches flow-rap on matte substrate
- ٹیگان
- branding, rebrand, packaging redesign, fairtrade chocolate, brand transformation, future-ready branding, brand purpose
- تولید ٹکنالوجی
- The project started with a segmentation study to understand the premium chocolate category and consumer, including current and future Theo consumers. Following segmentation, we did a brand equities study to understand what elements were central, supporting and not relevant to Theo's study. From there, we defined a differentiated brand purpose and positioning platform which ultimately inspired the creative idea, Boldly Reimagined.
- ڈیزائن چیلنج
- Growth had slowed and there was pressure to turn the brand back to positive growth quickly.Before reimagining Theo visually and verbally, we had to understand the premium chocolate consumer, the category and where they fit within it. We wanted to ensure we understood the role of the current brand equities before moving forward. Theo also had great attributes to communicate and part of the challenge was to prioritize the messages that were most meaningful to consumers.
- تحقیق
- Research included an online consumer segmentation to understand the premium chocolate category and consumer, including current and future Theo consumers. For qualitative research, we did both ethnographies and brand equities research online to evaluate the role and meaning of key brand equities. The results included consumer segments, a bullseye consumer target profile, a core consumer insight, and a tangible brief with recommendations for brand evolution.
- الهام
- Our design was inspired by Boldly Reimagined - bringing consumers closer to the layered beauty of responsibly sourced chocolate. We used the bold paint stroke as a window to taste discovery and an expression of the craft of premium chocolate. The white background suggests clean eating, purity of ingredients and allows the pack to cut through visual clutter on shelf. The paint stroke is a distinct element that stands out within the category. The Theo brand mark itself of idiosyncratic quality.
- پرۏژه مدّت
- 6 months from kickoff to delivery of final packaging.
- عملیاتی رۏش
- Based on Designalytics’ consumer evaluation and sales performance, it’s clear that shoppers are sweet on the new design. Over the past 6 months, Theo Chocolate’s sales have increased by 11% in the grocery channel compared to the same period during the prior year. The brand has outpaced and contributed to category growth during COVID-19. Moreover, base velocities over the past six months have increased by more than 20% in both grocery and natural channels compared to the same period in 2019.
Based on Designalytics’ consumer evaluation and sales performance, it’s clear that shoppers are sweet on the new design. Over the past six months, Theo Chocolate’s sales have increased by 11% in the grocery channel compared to the same period during the prior year. The brand has outpaced and contributed to category growth during the COVID-19 crisis. Moreover, base velocities over the past six months have increased by more than 20% in both grocery and natural channels compared to the same period in 2019. - پیٹنٹان
- N/A
- ٹیمئے اعضا
- Creative Director: Adrienne Muken
Designer: Audra Schroeder
Business Director: Betsy Price - تصویرانی کریڈٹ
- David Estep
اسپانسر
چه Designers.org آن سۏئے بپلٹیت
مئی تبلیغاتی هونبازانی محصولات، خدمات ؤ فرصتان دریافت کنیت.
گیشتر بچار
ہمربط ڈیزائن
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